Wietse Mutters appointed managing director of HEINEKEN Vietnam

Mutters started his career with the company in 2008. Since May 2020, he has been the managing director of HEINEKEN Italy, where he has successfully increased market share, revenue, and operating profit for the company.

Mutters has effectively developed HEINEKEN Italy's product portfolio and introduced multiple innovations to the local market. At the helm of the company, he was instrumental in the transformation of its digital strategy and the strengthening of the team’s winning culture.

HEINEKEN Vietnam’s new managing director Wietse Mutters

Prior to that, Mutters was managing director of BRANA S.A., a brewery and bottler in Haiti and part of HEINEKEN. Before that, he held several senior commercial roles, both in country and at the regional level, in the Netherlands, Macedonia, Nigeria, and the Democratic Republic of Congo.

“I am honoured and humbled at the exciting assignment ahead – leading this winning team through the next chapter of growth," Mutters said. "Despite the challenges that remain, Vietnam will continue to be a potential and growth market for us. I have full confidence in the strength and resilience of the team, and truly look forward to working together with our team and people, our partners, and customers as well as the communities we are in to continue creating shared value, prosperity, and growth."

Meanwhile, Mutters’ predecessor Koch has closed his 6-year tenure in Vietnam, after first serving as commercial director in 2018 and then as managing director from 2020.

Under Koch’s leadership, HEINEKEN Vietnam has further strengthened its position in the market, with an expanded route to consumers and a broadened product portfolio to better serve Vietnamese drinkers, including game-changing innovations like Heineken Silver, Bia Viet, and Larue Smooth.

During this term, Koch also successfully led the team through some major headwinds, such as the pandemic, and volatility in a business context, out of which the team has shown great resilience and a strong ability to stay ready for a changing future.

At the same time, Koch was passionately advancing the company's agenda for sustainability and responsibility, which he firmly believes are central to how the business is operated.

Alexander Koch led the HEINEKEN Vietnam team through some major headwinds

“I have had the honour of working with a team full of passion, determination, and agility – the driving force behind HEINEKEN Vietnam’s growth from strength to strength," Koch said. "It has been my privilege also to have worked with our partners and customers in a strong win-win relationship, which has been fundamental to our success over the years."

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