Michelin Guide’s role in stimulating culinary tourism

Michelin Guide’s role in stimulating culinary tourism

Vietnam has been rated as having some of the best cuisine in Asia, especially when it comes to street food. Gwendal Poullennec, international director of the Michelin Guide, talked to VIR’s Hoang Oanh about the latest additions to the guide’s list for Vietnam this year and its impact on the country’s culinary culture and tourism.
Out of autopilot & into our best life

Out of autopilot & into our best life

Today, travel has gradually become an indispensable part of the lives of everyone all around the world, and especially Vietnam.
Seizing opportunities in F&B

Seizing opportunities in F&B

With an average annual growth rate of over 10 per cent, the food and beverages (F&B) market in Vietnam is a dynamic sector. Director of Consumer and Marketing Insights at NielsenIQ Dang Thuy Ha discussed with VIR’s Oanh Do the latest consumer trends helping businesses achieve success in the market.
The challenges to overcome for Vietnam’s tourism future

The challenges to overcome for Vietnam’s tourism future

The tourism industry in Vietnam is currently facing two challenges that threaten its sustainable development.
Wine world in search of fresh range

Wine world in search of fresh range

Rodolphe Lameyse, CEO of Vinexposium, spoke with VIR’s Nhat Ha about his experiences promoting the wine industry worldwide and targeting potential new markets.
Gen Z shaping the future of F&B industry

Gen Z shaping the future of F&B industry

Younger Vietnamese people are shaping the food and beverage industry with their preference for local items.
The green and digital transition wings for the tourism industry

The green and digital transition wings for the tourism industry

Vu The Binh, chairman of the Vietnam Tourism Association, speaks with VIR’s Ho Ha about the role of the green and digital transition.
Promoting Vietnamese tourism globally is a must

Promoting Vietnamese tourism globally is a must

There are still many challenges in the first half of 2024, which will gradually become better in the second half of the year because of the resilience in the economy. Travelling by air will be affected by unreasonable airfares, while highway networks will be expanded, leading to the increment in travelling by cars and buses.
Best places to visit in 2024

Best places to visit in 2024

Through the eyes of hoteliers, there are various destinations in Vietnam you should not miss in 2024.
Sedona Suites bullish on 2024 prospects

Sedona Suites bullish on 2024 prospects

Tourism could witness a hallmark year in 2024 if the right direction is taken from businesses as well as the government. Albert Lafuente, general manager of Sedona Suites Ho Chi Minh City, told VIR’s Nhat Ha of his hopes for Vietnam’s tourism and hospitality industry in 2024.
2024 an optimistic year for tourism & hospitality

2024 an optimistic year for tourism & hospitality

Vietnamese tourism has exceeded the goals set for 2023, with the number of international tourists in 2023 reaching over 12 million, equivalent to 70 per cent of pre-pandemic levels in 2019.
Inspiring guests to adopt more responsible habits

Inspiring guests to adopt more responsible habits

Boosting Vietnam’s presence in the global tourism and hospitality sector requires critical approaches. Streamlining visa processes and providing visa-on-arrival choices for select nations might entice more tourists to discover Vietnam. Highlighting genuineness, sustainability, ease of access, and robust promotional campaigns can elevate Vietnam’s standing in global tourism, setting it apart from neighbouring destinations.
Vietnam’s diverse attractions must be promoted

Vietnam’s diverse attractions must be promoted

We were very grateful for the government’s support for the tourism industry in 2023. This has boosted the number of international tourists to Vietnam, especially from Europe.
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