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June 15, 2026 | 17:57
Keeping heritage authentic in a digital world
As digital technologies transform how destinations engage with global audiences, Hue city's challenge is no longer just preserving its rich cultural heritage, but ensuring centuries-old values remain authentic and relevant in the digital age.
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June 01, 2026 | 10:38
Vietjet's cabin crew: ambassadors of hospitality and pioneering spirit
Vietjet's cabin crew embodies a modern airline where diverse cultures meet under a shared sky of connection and aspiration.
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May 29, 2026 | 12:24
TAT and Vietnam Airlines agree to boost travel links
TAT and Vietnam Airlines have signed an MoU to strengthen tourism and aviation ties between Vietnam and Thailand.
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April 30, 2026 | 12:41
Sustainable tourism to shape Vietnam’s growth path
Sustainable tourism will define Vietnam’s tourism trajectory in 2026, steering the market towards international standards, lower environmental impact, and long-term resilience.
TAT signs tourism deals with Vietjet and four Vietnamese travel firms
TAT has signed deals with Vietjet and four Vietnamese travel operators to boost bilateral travel and regional links through 2029.
Vietnam's regional aviation sector yet to take off
According to aircraft manufacturer ATR, Vietnam has yet to develop its regional aviation network, lagging behind most of Asia.
ATR sees strong potential for regional air connectivity in Vietnam
ATR sees strong growth potential for regional flights in Vietnam, with 87 unserved domestic routes identified as commercially viable.
Meliá Hanoi to host Wedding Fair 2026
Wedding Fair 2026
Hyatt Regency offers a new definition of luxury in Nha Trang
General manager of Hyatt Regency Nha Trang Sean Yoon speaks with VIR’s Que Chi about how today’s hospitality is less about grandeur and more about how people feel, and what this means for the wider hospitality industry.
Vietnam earns record 11 MICHELIN-starred restaurants
Vietnam's culinary status reached a new high as the number of MICHELIN-starred restaurants hit double digits for the first time.
Vietnam’s tourism advances sustainability in 2026
After a stellar year marked by a record number of international tourist arrivals, Vietnam’s tourism and hospitality sectors are poised to enter an acceleration phase, shifting its focus from recovery to quality-driven growth.
GG Corporation unveils global-facing Living Heritage initiative
GG Corporation has launched Living Heritage to honour the humanistic values, spirit, and knowledge nurtured and shared by the global Vietnamese community.
Allure of summer at InterContinental Phu Quoc
InterContinental Phu Quoc offers the allure of summer with impressive and vibrant island activities to gently release body and mind.
Danang launches DIFF 2026 with world-class performances
Thousands watched as Danang and China kicked off the 2026 Danang International Fireworks Festival on May 30.
HBO Max makes foray into Vietnamese market
Warner Bros. Discovery on May 12 announced that HBO Max will launch direct-to-consumer in Vietnam on June 16, further expanding the brand’s footprint in Asia Pacific.
Innovation expands reach of cultural identity in Hue
From AI-powered menus to digitally connected cyclo drivers, Hue is exploring how innovation can bring its cultural legacy to new audiences while preserving the authenticity that makes the former imperial capital unique.
Fusion marks Global Wellness Day with spa promotions across Vietnam
Fusion is rolling out wellness activities and spa offers at its Vietnam properties to mark Global Wellness Day and the International Day of Yoga.
Fortune names Citi CEO Jane Fraser the Most Powerful Woman in Business for 2026
Jane Fraser, Citi chair and chief executive officer, has been named the Most Powerful Woman in Business for 2026 by Fortune, topping the publication’s annual list of the world’s 100 most influential female business leaders.
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