Pernod Ricard supports northern regions affected by Typhoon Yagi

Typhoon Yagi caused widespread damage to many northern locations. In addition to the tragic loss of life, millions of families have suffered damage to their homes and property, agricultural devastation, and significant infrastructure destruction.

Several localities of Cao Bang, Lang Son, Lao Cai, Quang Ninh, and Haiphong were among the hardest hit, facing severe flash floods and landslides, making recovery efforts and helping residents rebuild their lives after the disaster a top priority for the public and private sectors.

Trinh Thi Van Giang, director of Corporate Affairs, Communications and Sustainability at Pernod Ricard Vietnam, and Timo Fell, the company's finance director, expressed their concern and desire to assist people in the Northern region in rebuilding their lives and recovering from the disaster.

Trinh Thi Van Giang and Timo Fell, presenting the donation to the Vietnam Fatherland Front on behalf of Pernod Ricard

"Supporting the northern localities in these challenging times is an integral part of our commitment. With responsibility and compassion, we hope that this support will help people overcome immediate difficulties and assist them in restoring their lives," said Giang.

The cash donation will be distributed to the most affected localities in Cao Bang, Lang Son, Lao Cai, Quang Ninh, and Haiphong, with the relief efforts carried out by the Vietnam Fatherland Front and the Red Cross.

Representatives of Vietnam Fatherland Front and Pernod Ricard Vietnam discuss relief efforts

Pernod Ricard Vietnam also announced that it will continue to play an active role in community support initiatives such as disaster relief, environmental protection, and raising awareness of social responsibility through various long-term projects aimed at promoting the country’s sustainable development.

Pernod Ricard is a global wine and spirits producer and distributor operating in over 160 countries and territories, and came to Vietnam more than 12 years ago. Since then, the company has become renowned for its brands such as Chivas Regal, Royal Salute, Martell, and Absolut Vodka, among others, and for its commitment to community and social contributions.

Government resolution to support recovery after Typhoon Yagi The government issued Resolution No. 143/NQ-CP on September 17, outlining key tasks and solutions to urgently overcome the aftermath of Typhoon Yagi, which includes support policies for the tourism sector.

Dutch Lady supports flood victims after Typhoon Yagi The Dutch Lady milk brand under FrieslandCampina Vietnam has extended its assistance to those affected by Typhoon Yagi in the northern provinces of Ha Nam and Yen Bai.

Sao Do Group joins efforts to overcome consequences of Typhoon Yagi Sao Do Group is scaling up its efforts to help businesses overcome the consequences of Typhoon Yagi in the northern port city of Haiphong, one of the localities hardest hit by the tragic storm.