Muong Thanh New Year: spring in the northwest

February 28, 2023 | 17:31
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March 12 is chosen by Muong Thanh Hospitality Group as New Year's day every year. Many interesting activities identified as part of the northwestern forested mountains area take place on this auspicious day.

From the first hotel located in Dien Bien Phu, a province in the northwest region of Vietnam, Muong Thanh Hospitality Group has developed and recognised as “Indochina’s largest hotel chain,” with a network of nearly 60 hotels and hotel projects all over Vietnam and Southeast Asia.

As a Vietnamese hotel chain, Muong Thanh Hospitality carries Vietnamese values, with a vision of fulfilling all domestic and international customers’ various needs.

Annually, the blooming season of orchid tree flowers in the northwest is also the time for thousands of employees of the Muong Thanh Hospitality system to gather and hold Muong Thanh New Year.

It is an occasion for staff to gather, cook delicious dishes, and remind each other of the successes of the Muong Thanh brand. Muong Thanh.

Nguyen Thu Hien, an officer of the group who has participated in many New Year celebrations, said, "Muong Thanh New Year has become our traditional day. On this occasion, everyone will always reminisce about the roots that gave them a good life, a second home full of sincere love, solidarity, and gratitude.”

Muong Thanh New Year: spring in the northwest

The bamboo dance on the days of Muong Thanh New Year

2023 marks the 10th year since the company's New Year festivals began, with the theme: "Calling Spring to the Northwest" expressing the desire for a youthful and hopeful image of spring.

March also marks the time for the ethnic people to start a new crop on terraced fields, in the white valleys covered by pure orchid tree flowers and plum blossoms. In harmony with the festival atmosphere of the Thai people, Muong Thanh's New Year celebrations signal hope for a year of bountiful crops, prosperous business, and peace for all customers and employees of the Group.

Muong Thanh New Year: spring in the northwest

A traditional platter of eaten at New Year

On these days, across the entire system of 60 member hotels, visitors will enjoy a festive atmosphere. This includes typical images showing the unique personality of ethnic minorities in the northwest highlands every spring, such as the bamboo dance, Xoe Hoa dance, cotton ball game, and making brocade scarves.

They can also enjoy the taste of highland cuisine such as five-colour sticky rice, smoking buffalo meat, and grilled stream fish. In the evening, some places will hold campfire festivals, reimagining the joyful and harmonious life of the Thai people and Muong Thanh Group.

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By Ha Thanh

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