Maxim’s Group reaches 1,000th Starbucks store in East Asia with latest outlet in Hanoi

September 04, 2024 | 11:28

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Maxim's Group, the Hong Kong-based licensee of Starbucks Coffee, has reached the milestone of 1,000 licensed Starbucks stores with a new outlet in Hanoi.

Maxim’s Group reaches 1,000th Starbucks store in East Asia with latest outlet in Hanoi

As reported by World Coffee Portal, Maxim's Group opened its first Starbucks outlet in Hong Kong in 2000 and now licenses the US coffee chain across six further East Asian markets – Thailand, Singapore, Vietnam, Cambodia, Macau, and Laos.

Situated at Diamond Plaza, Hanoi, the new outlet marks a new milestone of 1,000 licensed Starbucks stores across East Asia.

“We had 126 Starbucks stores in two territories when I first led our Starbucks portfolio in 2012, and I count myself super lucky to be part of this growth story. Proud of our over 10,000 partners who put on their green apron every day serving the 1,000 communities we operate today,” said Norbert Tan, COO of Maxim's Group.

Maxim Group's largest Starbucks markets by outlets are Thailand (507 stores), Hong Kong (163), Singapore (143), and Vietnam (115).

Founded in 1956, Maxim's Group is one of Asia's leading food and beverage companies, operating Chinese, Western, Japanese and Southeast Asian restaurants, quick service outlets, bakeries, cafes, and an institutional catering service. Maxim's Group also produces a range of festive products, including the award-winning Hong Kong MX Mooncakes, and is a licensee of Genki Sushi, IPPUDO, The Cheesecake Factory, and Shake Shack in various territories. Altogether, the group has over 2,000 outlets.

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