Inaugural Vung Tau Beerfest celebrating with Bia Saigon in September

Inaugural Vung Tau Beerfest celebrating ‘All around the world with Bia Saigon' in September

Excitement is brewing as Vung Tau People's Committee on August 9, Saigon Beer-Alcohol-Beverage Corporation (SABECO) and Gia Hoa Advertising jointly announced the inaugural Vung Tau BeerFest, themed "Around the World with Bia Saigon."

For the first time ever, Vung Tau city will host a grand beer festival of this scale, setting the stage for a series of exciting activities that will elevate Vung Tau to an internationally renowned City of festivals, establishing itself as a premier tourism destination for both domestic and international visitors.

The 2023 Vung Tau BeerFest is a multifaceted event consisting of two main components: an immersive exploration of culinary delights and beer culture from several key countries, and an enthralling line-up of musical performances.

Festival-goers can look forward to an international food and beer drinking experience across six different countries. The Asian street food style has three representatives: Japan, South Korea, and Thailand; the BBQ Garden Party is typical of the United States; and the giant beer festival is from the Germans.

As the exclusive beer sponsor, Bia Saigon will introduce tourists and visitors to new beer flavours that recently won prizes in the highly acclaimed “Challenge Bia Saigon Brew-Master” competition, a part of the "Push the Boundary Together" campaign, held from May to July 2023.

The competition successfully challenged Bia Saigon’s talented brew masters to craft new beers based on ideas submitted by consumers across the country.

The competition received an overwhelmingly high level of interest, with more than 14,000 ideas submitted. Following this impressive pool of ideas, five limited edition brew ideas have been selected to make their debut during the festival.

The style of Hanoi's Ta Hien street will be a part of the festival

Bennett Neo, general director of SABECO, expressed his enthusiasm during the press conference, highlighting the cultural significance of beer in many countries, such as Germany's world-renowned Oktoberfest.

He emphasised that beer tasting was not only about the beverage itself, but also a way to immerse oneself in the drinking and culinary culture, unique to each locality and country.

"Bia Saigon takes pride in its integral role in Vietnamese culinary culture over the past decades and is committed to further innovation and quality to elevate Vietnamese brands on the international stage," he said.

"Vung Tau BeerFest will offer tourists a delightful insight into Vietnamese beer culture, paving the way for future events and bolstering tourism in Vung Tau as well as Vietnam.

This initiative reflects SABECO's long-term commitment to promoting national tourism and establishing Vietnam as a leading destination in the region."

Staying true to the theme 'All Around the World with Bia Saigon’, the programme will take visitors on a captivating journey around the world through mesmerising music, dance, and other forms of entertainment, ensuring an unforgettable experience for all visitors.

The event includes an energetic EDM night featuring renowned DJs such as Soda, Wukong, Hieuthuhai, Mie, Kay Tran, and many others from 8p.m. on September 2 until 6a.m. on September 3.

The festival is totally free of charge for local people and tourists to visit and experience. At the main stage during the night of September 2, the organisers will charge VND1.5 million ($63) per ticket, which grants access to the VVIP zone and includes beer, food, gifts, and interaction with performers; the VIP zone costs VND500,000 ($21) including two beer cans, one snacks, and gifts.

A German beer hall for the festival

At the press conference, Hoang Vu Thanh, Chairman of Vung Tau People's Committee said, “Vung Tau is enjoying a fast and sustainable development trajectory, with a high annual growth rate; our urban infrastructure is highly modernised and synergistic. Vung Tau is also the first city to be honoured with two consecutive 'ASEAN Clean Tourism City' awards."

"Building on our past accolades, the city sincerely looks forward to developing tourism products that reflect our exotic local culture, which is a harmonious blend of East and West, which has long given Vung Tau inhabitants a particular flair. The 2023 Vung Tau BeerFest is the opportunity to introduce domestic and international friends to not only the scenery, environment, and climate of Vung Tau, but also our history, culture, and our hospitable people,” he added.

Beyond the delightful culinary and musical experiences, visitors will also have the opportunity to purchase beautiful souvenirs that will serve as cherished mementos of their time at the event.

With a delightful blend of diverse cuisines and lively entertainment, the festival promises an unforgettable weekend getaway for all visitors to Vung Tau. Save the date, secure your tickets, and join us for this extraordinary celebration of beer, culture, and music.

The programme will take visitors on a captivating journey around the world through mesmerising music, dance, and other forms of entertainment

The event is proudly supported by Bia Saigon, the leading brand of SABECO, as the primary beer sponsor for the 2023 Vung Tau BeerFest.

In addition, the festival also enjoys the support of other sponsors, including the Fusion Suite Hotel Corporation, and Ring Ring Italian Gelato brand with a Vietnamese flavour.

SABECO and Bia Saigon back Vietnamese athletes With a commitment to bring the best out of the country, SABECO and Bia Saigon, along with the Sports Administration, are working together to elevate sport in Vietnam and back its talented athletes.

Marking SABECO’s journey towards global credibility Inheriting values with a history of nearly 150 years while striving to innovate and improve the quality of beer, Saigon Beer-Alcohol-Beverage Corporation is steadily moving towards a new chapter in the journey of positioning Vietnam on the global beer map.

SABECO supports community projects in Thai Binh and beyond Ho Chi Minh Communist Youth Union and Saigon Beer-Alcohol-Beverage Corporation (SABECO) marked the completion of the first phase of their projects in Thai Binh province on August 5, focusing on sport and sustainable street lighting.