SABECO launches new VND5 billion ($217,400) promotion for Bia Saigon Special

SABECO launches new VND5 billion ($217,400) promotion for Bia Saigon Special

SABECO launched the promotion “Open Bia Saigon Special, win super-premium motorcycle ” with thousands of lucky opportunities waiting.
SABECO workers participate in COVID-19 vaccination campaign

SABECO workers participate in COVID-19 vaccination campaign

After rolling out the largest-ever inoculation campaign in Ho Chi Minh City, nearly 500 SABECO workers participated in the COVID-19 vaccination campaign.
SABECO scores big with football tie-up

SABECO scores big with football tie-up

SABECO has become the official supporting partner and exclusive beer industry sponsor of the Vietnamese national football team.
SABECO shows its support for vaccine rollout

SABECO shows its support for vaccine rollout

As Vietnam presses for its COVID-19 vaccination programme to speed up as the next crucial step to spur the national economy, pioneering businesses including SABECO are set to contribute in the mission to mobilise more vaccines.    
SABECO clears house at international beer awards to take local brand to the world

SABECO clears house at international beer awards to take local brand to the world

Overcoming hundreds of entries from across the globe, Vietnam's largest brewer SABECO has showed up strong at the Australian International Beer Awards, bringing the local brand into consumers’ minds across the globe.
Beer battle ahead shakes up goals

Beer battle ahead shakes up goals

The country’s biggest brewers, SABECO and HABECO, have been quizzed over their ambitious profit targets and possible solutions at their annual general shareholders’ meetings as tough competition and beer consumption figures stand in their way.
SABECO tries its best to usher a brighter 2021 despite challenges ahead

SABECO tries its best to usher a brighter 2021 despite challenges ahead

SABECO has set top-line priorities for the remainder of 2021 including the growth of its brands by improving brand awareness, distribution, consumption, further operational efficiency, and harnessing the potential of its human capital.
Working with a smile at SABECO

Working with a smile at SABECO

As part of its strategy to become the leading beverage industry group in Vietnam, SABECO has not only implemented its SABECO 4.0 programme, which will transform its business to increase efficiency, it is also continuing to focus on developing human resour
Leaders grapple with core function of SOEs

Leaders grapple with core function of SOEs

Vietnam’s moves to reform and boost the performance of state-owned enterprises is just the latest in a long line of adjustments over the years, with many other countries continuing to grapple with the very notion of such an enterprise and how they should function in the future.
Brewing up change with modern strategy

Brewing up change with modern strategy

Saigon Beer Alcohol Beverage Corporation (SABECO) has been on a journey of transformation to strengthen its operational capabilities and modernise its governance system over the past year, doubling down on its efforts to reap positive results – in which human capital is one of its core strategies.
Glass half empty for unhappy consumers?

Glass half empty for unhappy consumers?

While the protection of consumer interests contributes to building a healthy business environment for enterprises and individuals, notable conflicts continue to emerge that call into question consumer ethics as well as the reputations of companies that get dragged into the fray.
SABECO at great pains to ensure protection of consumers’ interests

SABECO at great pains to ensure protection of consumers’ interests

The legal representative of Saigon Beer Alcohol Beverage Corporation reaffirmed the company’s goodwill and the high responsibility in ensuring the rights of consumers as it faces a civil dispute over compensation for supposed mental health damages.
SABECO invests in human capital to remain leading homegrown brewer

SABECO invests in human capital to remain leading homegrown brewer

2020 was a milestone year for SABECO as the company celebrated its past achievements while continuing its evolution as one of the most progressive homegrown Vietnamese companies.    
SABECO cementing its sustainability journey in Vietnam

SABECO cementing its sustainability journey in Vietnam

Steadily closing the global development gap while promoting sustainability throughout its 145-year brewing history, SABECO is continuing to inspire the business community in sustainability commitments and competitive enhancements.
Competition heating up in alcoholic beverages sector

Competition heating up in alcoholic beverages sector

The beer, wine, and spirits sector has encountered mounting hardships in 2020 due to impacts of COVID-19 as well as from regulations which impose tougher sanctions on drink-drivers. Nguyen Van Viet, chairman of the Vietnam Beer-Alcohol-Beverage Association, elaborates on how businesses in the sector have adapted a multitude of innovative measures to counter headwinds.
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