Beginning the new year with vibrant tourism

January 31, 2023 | 11:44
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Famous tourism sites witnessed a heated atmosphere during the Lunar New Year period, heralding buoyant prospects for Vietnam’s hospitality industry.

Figures from the Vietnam National Administration of Tourism showed that there were around nine million local visitors during the seven-day Tet holiday period, up 47.5 per cent on-year.

Foreign visitors to Vietnam during the period also saw a sharp rise in number, with the booking rate reaching 30-40 per cent of the total guests during Tet.

Quang Ninh Department of Tourism reported that from January 22-26, the province greeted around 660,000 visitors, more than double compared to one year ago.

Beginning the new year with vibrant tourism
The Yen Tu Mountain site welcomed thousands of visitors daily during the first days of Tet

The occupancy at accommodation facilities achieved 60-70 per cent. During the first two days of Tet, the well-known Yen Tu Mountain site hailed around 10,000 visitors, equal to a 50 per cent jump compared to normal days. The figure is expected to further swell over the coming period.

In the northern mountainous province of Lao Cai, visitors have been soaring with the comeback of Chinese tourists after a long absence.

Figures from Lao Cai Department of Tourism revealed that during seven days of Tet, the province welcomed more than 255,000 visitors, up 160 per cent on-year. The highlight of which was the famous Sapa town, which hailed around 89,000 visitors and a room occupancy rate of 90-95 per cent.

To prepare for the Tet holiday, many localities made considerable investments.

Total revenue from travellers came to around $38.7 million, showing a 106 per cent jump on-year.

This year, the sacred land of Tay Ninh retained its charm as one of the most fascinating venues in the southern region.

The area hailed over 621,700 visitors, equal to more than a 10 per cent jump over last year.

The total revenue from tourism surpassed $12.7 million, up 89 per cent over 12 months ago.

Kien Giang was also a magnet for visitors during the Tet holiday, greeting more than 339,630 arrivals – up 15.4 per cent on-year. It generated $16.3 million in revenue with a rise of 166.4 per cent.

The room occupancy at accommodation facilities averaged 68 per cent, up 20 per cent on-year.

In Phu Quoc, over 185,000 visitors came to the island during the Tet holiday. This equated to a 23.6 per cent jump on-year with foreign visitors soaring by 185 per cent to surpass 13,850.

To prepare for the Tet holiday, many localities made considerable investments.

For instance, the Sun World Ba Den Mountain site in Tay Ninh became one of the most enchanting spiritual venues in the southern region with a raft of fresh and intriguing experiences for visitors.

This year, tourists could reach the mountain top from the pagoda site via a new cable system which provides excellent views.

According to Chairman of Sapa People's Committee To Ngoc Lien, right from the outset of the year, Sapa has worked on a well-conceived plan to attract visitors with enriched tours and cultural and artistic programmes that strived to provide true relaxation.

Similarly, Sun World Halong in Quang Ninh province designed many beautiful flower gardens to elevate the visitor experience and offered special art performances with various price discounts.

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