Vietnam bustles with foreign tourists during Lunar New Year

According to the General Statistics Office, Vietnam greeted more than 3.66 million international visitors in 2022 as many international flight routes were restored, more than 23.3 times higher than in 2021.

In terms of revenue from accommodation and food services, in 2022, many localities saw a significant increase compared to 2021. These include Ba Ria-Vung Tau with a rise of 155.6 per cent, Khanh Hoa (151.1 per cent), Ho Chi Minh City (121.6 per cent), Can Tho (121.3 per cent), Lam Dong (118.4 per cent), Danang (83.5 per cent), Hanoi (80.4 per cent), and Quang Ninh (57.8 per cent).

These positive results raised expectations for a strong tourism recovery during this year's Tet holiday. In order to stimulate the Tet tourism market, many localities and businesses have implemented international tourism promotion programmes and introduced interesting Tet-based tours to attract foreign tourists.

Cao Anh Tuan, sales director of Paradise Vietnam Group, said that this Tet holiday, the company saw a remarkable growth in the number of international tourists booking Halong Bay cruises.

“On the occasion of the Lunar New Year this year, Paradise Vietnam has deployed many short cruises of 2-3 days to explore Ha Long Bay on the luxury Paradise Elegance cruise, the classic Paradise Sails yacht, and the Paradise Peak cruise in order to meet the short-term travel needs of international tourists. At the same time, we also added many traditional Tet experiences such as giving lucky money at the beginning of the year, serving typical dishes of the Vietnamese Lunar New Year, and more", said Tuan.

International tourists visit Duong Lam ancient village in Son Tay district

Nguyen Thi Bich Thuy, director of Foreign Market Business Department at Vietravel, said that tourists will give priority to shorter tours and does not expect the long-duration tours to fully recover until 2025.

“Tourism behaviour has changed significantly. Besides those simply visiting the natural landscape, sustainable tourism and wellness tours also increasingly attract visitors,” said Thuy.

With the same view, Ly Truong Xuan, in charge of marketing at Vietnamtourism Hanoi, said that international tourists still prefer short-term tours such as the traditional 9-12-day Vietnam tour, combining destinations and experiences including Hanoi and Halong with stays in Hue, Danang, Hoi An, and Ho Chi Minh City.

“The company has seen a large number of bookings for short-stay tours from the markets of Spain, Belgium, England, Germany, Israel, and more. During this year's Tet holiday, the company also combined many experiences for tourists to enjoy the traditional Tet atmosphere at destinations such as Yen Duc village in Quang Ninh province," said Xuan.

By easing the pandemic prevention policy and opening new flight routes, the tourism industry expects an explosion in the number of foreign visitors on the occasion of the Lunar New Year, boosting growth in 2023 and aiming to meet the target of about eight million international arrivals.

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