Vietnam's Amanotes ranks among world's top mobile app publishers

Amanotes co-founder Nguyen Tuan Cuong

According to App Annie, one of the most-cited mobile insights organisations, Amanotes was the No.1 mobile game publisher from Southeast Asia in the fourth quarter of 2019 in terms of downloads performance in both the iOS App Store and Google Play Store. It also ranked eighth in game downloads in the same period in the United States. Worldwide, App Annie ranks Amanotes among the top 15 mobile game publishers and one of the top 20 publishers of mobile apps across all categories.

“Mobile is now the most popular gaming platform worldwide and casual games make up the lion’s share of downloads,” stated App Annie's managing director for APAC, Cindy Deng. “Amanotes is a great example that is not only taking advantage of the mobile device to deliver gaming experiences but, by combining it with music, it keeps players engaged and coming back for more.”

Moreover, Sensor Tower’s Store Intelligence Data Digest had already ranked Amanotes as the No.1 mobile game publisher from Southeast Asia in 2019. Amanotes was the only Southeast Asian publisher to crack Sensor Tower’s top 20, making it one of the top 10 mobile games publishers in the world.

Amanotes was founded in Vietnam in 2014 by CEO Vo Tuan Binh and co-founder Nguyen Tuan Cuong. Nguyen Tuan Cuong was recently included in Forbes Vietnam’s 30 Under 30 list of the most prominent young faces in Vietnam.

Amanotes specialises in casual music games with simple, stylish visuals matched to the beats and melodies of both popular songs and original compositions. The games are simple to learn but difficult to master and Youtube videos of expert players' rendititon of popular songs can reach millions of views, providing an extra incentive for players to improve their skills. All of Amanotes’ games are free to download and play, are supported by ads, in-app purchases, and also subscriptions.

Despite the very competitive hyper-casual landscape, Amanotes has experienced consistent growth in the five years since its founding, with around 800 million total game downloads​, 10 million daily users​, and No.1 rankings in the Music Games category in over 140 countries.