Nestlé and Maggi campaign goes from strength to strength

March 28, 2024 | 16:47

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A campaign by Vietnam Women's Union, Nestlé Vietnam and the MAGGI brand aims to diversify opportunities to create sustainable livelihoods for women and contribute to women's empowerment.

According to Truong Thi Thu Thuy, head of the Family - Society Department under Vietnam Women's Union (VWU), the VWU has cooperated with Nestlé Vietnam to implement many valuable cooperation programmes for mental, motivating tens of thousands of women to enhance their roles, evaluate their own abilities, and confidently start their own businesses.

Nestlé and Maggi campaign goes from strength to strength

“We believe that the companionship of Nestlé Vietnam and the support from the MAGGI brand will help more and more women realise their dreams, creating sustainable livelihoods for themselves and their families,” Thuy said.

Le Bui Thi Mai Uyen, director of Food Business Unit of Nestlé Vietnam, said that in addition to having quality products that suit the taste of Vietnamese people, the campaign would empower women.

“We hope to create a healthy playground, inspire as well as provide more motivation and practical support for women, especially women who are passionate about cooking and want to start a business," Uyen said.

Starting with two provinces and cities from 2022, the family service model the campaign has now reached more than 8,000 women, accompanying and inspiring more than 4,500 people.

By the end of 2023, it has arrived in six provinces: Ben Tre, Nghe An, Vinh Long, Hau Giang, Thua Thien - Hue, Hung Yen.

The MAGGI brand has provided business knowledge courses with experts, cooking skills improvement courses with professional chefs, and donated a total sponsorship value of nearly $25,000 realising business ideas for the best project groups in six provinces, helping many women become more confident, promote their cooking, and turning it into an opportunity to start a business.

From the model, large and small stalls, carts, and restaurants gradually took shape, helping women generate income from their own talents and passion with the companionship of MAGGI.

In 2024, resonating with the results of the programme "Nestlé accompanying women", the new model will continue to expand its scale, reaching more provinces and cities across the country, helping women in three regions have many opportunities to participate and build their careers.

The campaign will continue to deploy communication activities and capacity building training sessions, from business planning to improving cooking skills for women members.

It is expected that it will expand to eight provinces, sponsor 64 more models to open shops (eight models per province) and reach 16,000 more women with a total sponsorship of more than $41,600 in 2024.

In addition, women with excellent achievements in the programme will also receive valuable rewards and opportunities to upgrade their businesses.

The "Nestlé accompanying women" programme is one of the initiatives to empower and empower women that has been implemented by Nestlé Vietnam and the VWU since December 2020.

To date, the programme has helped equip women with knowledge and skills in nutrition, healthcare, family financial management, digital technology application skills, and to create sustainable family/livelihood models for thousands of women in 20 localities.