MAGGI supports Vietnamese cuisine

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Around 100 food pavilions presented typical dishes from different regions and localities across the country. Visitors enjoyed regional specialities and experienced many exciting activities such as cultural performances, cooking demonstrations, and activities with prizes.

At the festival, MAGGI was honoured to reveal updates to its culinary and cultural map of Vietnam, with 126 typical specialities from 63 provinces and cities. Attendees witnessed the departure ceremony of a model train that ran from north to south on a large diorama of Vietnam. The model train took visitors through landmark dishes all along the country, symbolizing the richness and diversity of a journey through Vietnamese cuisine.

Le Bui Thi Mai Uyen, head of the Food Division at Nestlé Vietnam, said, "MAGGI's aim is to preserve the diversity of local cuisine. We believe that cooking can make a positive difference, not only in the kitchen, but also in the community. Through this festival, we hope to bring rich culinary experiences and interesting regional culture to visitors."

An online version of the culinary map is also available, as part of a cooperative project between MAGGI and the Tourism Information Centre under the Vietnam National Administration of Tourism (VNAT). After just one month since its launch, the map has recorded over 9,400 recipes contributed by local people and Vietnamese cuisine lovers from across the country. So far, the five provinces and cities that have recorded the most dishes are Bac Giang with 371 dishes, Ho Chi Minh City with 280, and Hanoi with 193 dishes, followed by An Giang and Ba Ria-Vung Tau with 161 and 151 dishes respectively.

Nguyen Trung Khanh, director of the VNAT said, "Our tourism development strategy has identified culinary culture as one of the most important aspects of Vietnam's tourism brand. Through this partnership with MAGGI, we can support localities, businesses, and chefs nationwide as they help build the value of Vietnamese cuisine as a brand and promote it at home and abroad."

Nestlé Vietnam bringing Maggi products to the world Carving out for itself a reputation for being a force for good in the corporate community and being very local in its operations through sourcing, talent pipeline, and corporate sustainability activities, Nestlé Vietnam is also becoming the Nestlé Culinary Hub for the entire region, lending its expertise to neighbouring markets in producing Maggi liquid products with a local flare such as soya sauce and oyster sauce.

Culinary tourism to become national strategic product Vietnam has planned to develop culinary tourism into a national strategic product, contributing to improving the competitiveness and brand of Vietnam's tourism.

Culinary delights add to allure of Vietnamese tourism With its rich and diverse culinary heritage and the refinement in cooking and enjoyment cultivated over thousands of years, Vietnam holds huge potential to develop culinary tourism, turning its gastronomy into a captivating advantage to attract visitors.