More than 60 per cent of Japanese tourists wish to visit Vietnam post-pandemic

Vietnam will be a popular travel destination among Japanese once the pandemic passes

According to a survey by intergovernmental organisation ASEAN-Japan Center and British-headquartered Marketing Voice, over 63.4 per cent expressed intentions to travel to Vietnam for sightseeing. A high percentage of those who had visited wanted to go again (over 70 per cent).

The nationwide survey polled 10,000 respondents aged 20 and over, including people with no intention of overseas travel. Among them, 8.9 per cent had visited Vietnam for sightseeing or business.

According to Chinzei Haruna, advisor of Marketing Voice, the three elements that Japanese vacationers are happy with when coming to Vietnam are scrumptious meals, lovely surroundings, and plenty of scenic spots and historic sites.

The proportion of people who find themselves happy with Vietnam’s “good food” and “beautiful scenery” is 46.4 per cent, whereas the variety of people who find themselves happy as a result of Vietnam has many scenic spots and historic sites accounts for 38.2 per cent. The two issues that impressed the survey respondents probably the most have been “delicious food” (28.4 per cent) and “rich in history and culture” (26.2 per cent).

Regarding the deciding factor in choosing Vietnam as a destination, 20.3 per cent of respondents answered “Recommended by family, friends and acquaintances” and “The trip was low cost”, followed by “Online blogs and review sites” (18.1 per cent). Another 15.7 per cent decided to visit Vietnam after viewing books and newspapers while 13.5 per cent after watching TV or motion pictures.

Japan was the third-largest source of tourists for Vietnam, trailing behind China and South Korea. Vietnam welcomed 952,000 tourists in 2019, an on-year increase of 15 per cent. Ho Chi Minh City, Hanoi, Hue, Danang and Hoi An are the most favourite tourist destinations among Japanese.