AI adoption reshapes marketing across Southeast Asia

AI adoption reshapes marketing across Southeast Asia

AI is rapidly reshaping marketing across Southeast Asia, including Vietnam, as businesses move beyond experimentation to integrate the technology into their core marketing strategies, according to a new report.
Vietnam reshaping Southeast Asia's tourist map

Vietnam reshaping Southeast Asia's tourist map

Vietnam is redrawing Southeast Asia's tourism landscape as visa reforms and infrastructure upgrades boost its appeal to global travellers.
Vietnamese to spend $29 billion on F&B in 2026

Vietnamese to spend $29 billion on F&B in 2026

Vietnam's food and beverage market is projected to reach 333,600 outlets with a total revenue of VND760 trillion ($29.23 billion) in 2026.
Southeast Asia tops growth market for APAC region

Southeast Asia tops growth market for APAC region

SME leaders in Asia Pacific see the greatest potential for growth in Southeast Asian countries, including Thailand, Vietnam, and Indonesia.
AB InBev one of Best Places to Work in Vietnam

AB InBev one of Best Places to Work in Vietnam

AB InBev has picked up yet another award.
Citi survey regards Asia-Pacific as 'most favoured region'

Citi survey regards Asia-Pacific as 'most favoured region'

Citi Commercial Bank recently published the results from its 2023 Global Industry Insights Report.
Masan High-Tech Materials certified as Great Place to Work in 2023

Masan High-Tech Materials certified as Great Place to Work in 2023

Masan High-Tech Materials has just earned the Great Place to Work – Vietnam 2023 certification by Great Place to Work.
First insight into Ho Chi Minh City's microfinance suggests wider study

First insight into Ho Chi Minh City's microfinance suggests wider study

Informal microfinance has long been a practice in Vietnam, with family and friends being the sources of critical funds to establish a business, pay back other loans, or invest in an asset. Hung (Jimmy) Nguyen, researcher at Woodberry Forest School, writes
Employers expect strong hiring outlook for first half of 2022

Employers expect strong hiring outlook for first half of 2022

International and local employers in various sectors are expecting their hiring intentions to rise in the first half of 2022 as the economy is gradually recovering, according to the newly published Vietnam Employment Outlook Survey.
Banks are upbeat about profit prospects in 2022

Banks are upbeat about profit prospects in 2022

The State Bank of Vietnam's (SBV) fresh survey shows that most credit institutions are optimistic about the business situation in the forthcoming quarter.
Consumers become more prudent in post-pandemic personal finances

Consumers become more prudent in post-pandemic personal finances

COVID-19 has transformed the personal finance landscape, with consumers now more conservative and prudent about their spending and financial plans.
Vietnamese consumers slow to regain confidence in spending

Vietnamese consumers slow to regain confidence in spending

Though there had been a slight increase in spending after the loosening of social restrictions, Vietnamese consumers largely remain careful not to spend too much money too quickly.
HSBC survey: Global expats show resilience and optimism for future

HSBC survey: Global expats show resilience and optimism for future

The 14th Expat Explorer study indicates that almost two-thirds of expats feel optimistic about the year ahead despite the volatility of the past 18 months.
New Citi-EIU report highlights resiliency of Asia-Pacific supply chains during pandemic

New Citi-EIU report highlights resiliency of Asia-Pacific supply chains during pandemic

A new research by Citi and EIU found that supply chains in the Asia-Pacific are more resilient than expected to COVID-19.
How much does it take to be in top 1 per cent of Vietnam's richest?

How much does it take to be in top 1 per cent of Vietnam's richest?

By 2025, Vietnam will have 511 UHNWI with a net worth of over $30 million including their primary residence, according to Knight Frank.
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