MM Mega Market innovates its We Are Fresh brand

We Are Fresh marks a new development stage to better meet the growing demands for fresh, clean, and delicious food among Vietnamese consumers. It also contributes to the promotion of sustainable agriculture in the nation. After 5 years in the market, We Are Fresh is being refined and promoted with a diverse product portfolio and transparent traceability to control product quality right from the farming stage.

Since 2017, We are Fresh has been well-known by customers of MM Mega Market. Recognising the rising demand, We Are Fresh has continuously upgraded and diversified its product portfolio ranging from fresh foods, vegetables, and fruits to baked goods and directly imported products.

Since 2005, MM Mega Market has been a pioneer in building and developing a hygienic and closed food supply mode – From Farm to Fork – in alignment with the sustainable development of Vietnam.

The selection and procurement process shows MM Mega Market's dominating role and sustainable investment in the closed supply chain, including selecting potential farms and suppliers and prioritising those with Organic, VietGAP, and Global GAP certifications.

Quality Assurance evaluates actual conditions, farms, infrastructure, traceability records, and more. Meanwhile, products are evaluated for traceability and their physical and chemical parameters on a regular basis to guarantee that they comply with state standards. The retailer only signs contracts with qualified vendors.

With this quality assurance procedure, We Are Fresh provides consumers with an ample supply of high-quality goods at extremely reasonable prices – often lower than the market price by about 5-15 per cent – while contributing to Vietnam’s sustainable agriculture. Farmers are always assured of consistent output, therefore, they are able to develop stable careers, enhance their farming infrastructure, and generate a better income to improve their living standards.

Nguyen Van Phuc, a supplier from Lam Dong province said, "I have collaborated with MM Mega Market for more than a decade. My family was able to quadruple its supply thanks to technical assistance from MM Mega Market's agronomists and quality control experts. We are proud to be advanced farmers who continuously supply safe and healthy food to Vietnamese families."

To boost the value delivered to the local community, MM Mega Market has modified the brand identity of We Are Fresh with the ultimate goal to diversify fresh food and make outstanding improvements through innovation, allowing it to meet the demands of consumers and partners across the country.

Bruno Jousselin, managing director of MM Mega Market stated, "Over 20 years of accompanying Vietnamese consumers, MM Mega Market always strives to provide value beyond their expectations. With increased customer demand for safe, fresh, and nutritious goods, we are continually improving our We Are Fresh brand to provide high-quality and reputable food products. Simultaneously, by purchasing We Are Fresh, customers are joining hands with MM Mega Market to promote the sustainable agricultural production of local farmers."

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