Deal signed to strengthen tourism ties between Vietnam and Singapore

The three parties aim to promote Singapore as a preferred destination for both leisure and business travel from Vietnam, position Sentosa as a top-of-mind getaway for Vietnamese tourists, and strengthen Vietnam Airlines as the airline of choice for travel to Singapore.

The signing will increase tourism ties between the two countries. Photo: Vietnam Airlines

STB, VNA, and SDC will collaborate on marketing and promotional activities. These include highlighting Singapore and Sentosa's diverse and unique offerings through trips for Vietnamese celebrities, media, and influencers. The collaboration will feature Singapore and Sentosa in Vietnam Airlines' inflight magazine Heritage, and enhance Vietnam Airlines' boarding pass privileges for Vietnamese travellers to Singapore.

Other initiatives include in-flight campaigns, travel trade engagement through hosted familiarisation trips, and participation in travel fairs.

The partnership comes at a time when Singapore is experiencing strong tourism momentum. In 2024, international visitor arrivals reached 16.5 million, of which more than 393,000 were from Vietnam. Tourism receipts totalled SGD29.8 billion ($23.02 billion), reflecting continued demand for the city-state's diverse and evolving offerings.

Juliana Kua, assistant chief executive of the international group of Singapore's tourism board, said, "Vietnam is a key source market for Singapore and continues to have strong potential for future growth. This tripartite MoU is part of our broader effort to deepen strategic partnerships across the region and reflects the importance of valued partners like Vietnam Airlines and Sentosa Development Corporation. I look forward to growing Singapore's appeal together, and to give discerning Vietnamese travellers new reasons to visit both Singapore and Sentosa through Vietnam Airlines."

Vietnam remains one of Singapore's top 15 visitor source markets, underscoring the potential to grow quality tourism from Vietnam.

Singapore is a key strategic market for Vietnam Airlines in Southeast Asia. Since launching its Vietnam–Singapore route over 30 years ago, the airline has transported more than 8.1 million passengers between the two countries.

Vietnam Airlines currently operates 21 weekly flights connecting Hanoi and Ho Chi Minh City with Singapore. In 2024 alone, the airline served over 400,000 passengers on these routes. In the first four months of 2025, Vietnam Airlines carried 116,000 passengers.

Dang Anh Tuan, executive vice president of Vietnam Airlines, stated that this tripartite partnership represents a strong commitment to fostering greater regional connectivity and enriching the travel experience for Vietnamese tourists.

"Singapore has long been a key market for Vietnam Airlines. By combining our strengths, with Vietnam Airlines' extensive network and customer base, STB's destination marketing expertise, and SDC's iconic offerings, we will deliver impactful joint campaigns that resonate with modern travellers. The aim goes beyond boosting visitor numbers, it's about fostering cultural exchange, connecting communities, and advancing the sustainable growth of tourism between the two nations," he said.

Michael Ma, assistant chief executive of Sentosa, said, "We are delighted to see more Vietnamese travellers visiting Sentosa as part of their Singapore holiday, as we welcomed over 110,000 last year. Through this strategic partnership with Vietnam Airlines and the Singapore Tourism Board, we hope more Vietnamese travellers can enjoy Sentosa's unique charm, including our upcoming “Peranakan Reimagined” from May to August this year."

"The showcase invites guests to discover the rich Peranakan culture in Singapore through vibrant installations, projection artworks, performances, workshops, and specially curated Peranakan dining experiences across Sentosa. This adds a novel and colourful dimension to Sentosa's world-class attractions, pristine beaches, and unforgettable experiences, perfect for new and returning travellers from Vietnam to explore," noted Ma.

Vietnam Airlines and Singapore Tourism Board sign MoU Vietnam Airlines and the Singapore Tourism Board (STB) have signed an MoU until 2025, aiming to promote Singapore's popularity as a destination for both leisure and business as Vietnam's outbound tourisms.

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