Vietnam Airlines and the Singapore Tourism Board (STB) have signed an MoU until 2025, aiming to promote Singapore’s popularity as a destination for both leisure and business as Vietnam's outbound tourism recovers.
The signing ceremony was organised on August 15, marking Vietnam Airlines' first agreement with a national tourism organisation. It coincides with the 50th anniversary of diplomatic relations between Singapore and Vietnam and the 10th anniversary of the strategic partnership between the two countries.
As part of the MoU, both parties will launch joint marketing campaigns to promote Singapore’s latest offerings, and the role of Vietnam Airlines as the top choice for Vietnamese travellers.
Le Hong Ha, CEO of Vietnam Airlines said, "We believe that this cooperation with the Singapore Tourism Board will lay a strong foundation for broader and deeper partnerships in the future, vigorously advancing the goals of evolving the tourism industry in both countries and fostering an already-amicable relationship. With our extensive flight network, Vietnam Airlines can enhance connectivity between the ASEAN region and key markets worldwide, offering passengers a diverse range of choices."
Vietnam is currently among Singapore’s top 10 markets for tourism, with more than 280,000 visitors in the first seven months of 2023. This marks a 123 per cent increase compared to the same period last year. Prior to the pandemic, visitor arrivals from Vietnam to Singapore enjoyed steady growth of up to 13 per cent on-year, demonstrating the growth potential of the market.
Singapore is also a strategic market for Vietnam Airlines in Southeast Asia. More than 7 million passengers have flown on the airline between the two countries since it opened its inaugural Vietnam-Singapore route more than 30 years, and there are currently 35 flights per week between Hanoi, Ho Chi Minh City, and Singapore.
In 2022, the total number of passengers transported by Vietnam Airlines on routes to Singapore reached more than 290,000. During the first seven months of 2023, the carrier transported 266,000 passengers, an increase of 2.4 times on-year.
Melissa Ow, chief executive of the Singapore Tourism Board said, “We are delighted to be the first National Tourism Organisation to sign an MoU with Vietnam Airlines, a valued partner for us in Southeast Asia. Vietnam is an important tourism market for Singapore and has strong growth potential for the future. Through this partnership, we hope to grow Singapore’s appeal as a top destination for Vietnamese travellers and enable them to discover the diversity of world-class experiences and events here.”
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