Vietnam, Where Are You? - Bia Saigon spreads love from all football fans

July 19, 2023 | 12:29
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Bia Saigon is rallying support for the Vietnam National Women’s Football team through exclusive sponsorship of the documentary film Vietnam, Where Are You?

The film, created by the Vietnam Football Federation in partnership with producer ViewFinder and exclusively sponsored by Bia Saigon, is set to be released in October to coincide with Vietnamese Women’s Day


In a historic moment for Vietnamese football, the Vietnam National Women’s Football Team has achieved remarkable success, securing four consecutive Gold Medals at the SEA Games and becoming the first national team from Vietnam to qualify for the FIFA World Cup 2023.

Their achievements have inspired sports enthusiasts nationwide and exemplified the resilience, determination, and unwavering spirit of our national athletes.

Vietnam, Where Are You? - Bia Saigon spreads love from all football fans
Bia Saigon gathers support and love from all football fans for our National Women’s Football Team, reminding them that regardless of the outcome, they have already made our nation proud

At the press conference to announce the launch of the documentary Vietnam, Where Are You?, Bennett Neo, general director of the Saigon Beer-Alcohol-Beverage Corporation (SABECO) said, "We believe this captivating documentary will showcase the indomitable spirit of our National Women's Football Team, unveiling the relentless pursuit of their dreams that has united and ignited the hopes of the entire country."

"We believe this captivating documentary will showcase the indomitable spirit of our National Women's Football Team, unveiling the relentless pursuit of their dreams that has united and ignited the hopes of the entire country," said Bennett Neo, general director of SABECO.

He added that through this partnership, SABECO proudly reaffirms its commitment to supporting the development of sporting talent in Vietnam and showcasing the best of our nation to the world.

From July 20 to August 20, the Vietnam National Women’s Football Team will participate in the World Cup 2023 held in Australia and New Zealand.

To honour and uplift the spirits of our national women footballers, Bia Saigon has launched a media campaign featuring various activities, including a 30-second TV commercial carrying the message We Stand by You with Millions of Others.

It aims to garner support and love from all football fans for our National Women’s Football Team, reminding them that regardless of the outcome, they have already made our nation proud.

Bia Saigon, SABECO's leading brand, has been consistently contributing to Vietnamese sports as part of its sustainable development strategy. As the exclusive sponsor in the beer industry for Vietnam's national football teams, including men, women, and U23 teams, Bia Saigon has held the prestigious Top Star Partner title since July 2022, reaffirming its commitment to the growth of Vietnamese sports.

Additionally, Bia Saigon serves as the Diamond Sponsor of the Doping Control programme at SEA Games 31, and is the title sponsor of the Bia Saigon Cup 2022 for seven-a-side football, spanning from 2022 to 2024.

In May 2022, Bia Saigon collaborated with the Ministry of Culture, Sports, and Tourism to launch the joint community initiative VIETNAM WINS GOLD, mobilising support for the country's national teams and athletes during SEA Games 31.

Bia Saigon made a contribution of VND5 billion ($208,300) to support the training and development of athletes, enabling them to achieve international success and showcase the best of Vietnamese sports.

Moreover, SABECO is partnering with the Ho Chi Minh Communist Youth Union on the Fostering Sports project, aiming to support the development of sporting talent and promote an active and healthy lifestyle within the community.

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Saigon Beer-Alcohol-Beverage Corporation and its branding Bia Saigon are not only offering financial assistance for athletes to compete in major events, but also help to conduct a number of community-building initiatives for Vietnamese sports.

By Nha Phuong

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