Vietnam Airlines signs global communications deal with T&A Ogilvy

March 27, 2024 | 10:17
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Vietnam Airlines has signed an agreement with T&A Ogilvy as its global communication partners for 2024-2025 period to run advertising campaigns in the Vietnamese and international markets.

The partnership aims to enhance communication and strengthen interaction with customers through innovative campaigns.

Vietnam Airlines signs global communications deal with T&A Ogilvy

T&A Ogilvy has committed to use its creativity, and technology to develop innovative communication campaigns with creative and flexible approaches to provide customers with emotional experiences based on the core values Vietnam Airlines has cherished over the decades.

Dang Anh Tuan, deputy CEO of Vietnam Airlines, stated, “We are confident that the global partnership with T&A Ogilvy can strongly promote the journey of Vietnam Airlines to relentlessly improve its services and aim to be “5-star” airline, from subtle daily operations to long-term strategic transformations. Vietnam Airlines’ inherent strength and tireless efforts to spread its wings along with the creative capabilities of T&A Ogilvy will serve as a launch pad for both parties to reach further and continuously deliver more meaningful and holistic experiences for customers."

The deal is expected to bring tangible results, contributing to market stimulation as the Vietnamese aviation industry recovers and accelerates post-pandemic. According to the International Air Transport Association, the Asia-Pacific aviation market, including Vietnam, is anticipated to fully recover by the end of 2024. By signing the partnership, Vietnam Airlines and T&A Ogilvy set to enhance and enrich customer experiences at every touchpoint, following the motto of “Customer Centric” in all the products and services.

Nguyen Dieu Cam, CEO of T&A Ogilvy, shared, “The trust from Vietnam Airlines reaffirms the capabilities and efforts of T&A Ogilvy on the journey to becoming a reliable partner for many prestigious corporations. With our rich, diverse experience in the Vietnamese market and the advantages of a global communication network, we stand side by side with the enterprise to provide practical, creative, and sustainable contributions, helping Vietnam Airlines to achieve its goals over the next two years.”

Vietnam Airlines is looking to elevate services both on the ground and in the air. Thriving to become the leading digital airline in the region, Vietnam Airlines has upgraded its technical infrastructure, website, and mobile apps, enabling customers to be proactive throughout the entire process of booking tickets, tracking luggage, changing itineraries, or purchasing additional services.

Recently, the airline has digitalised menus for meals and beverages on both domestic and international flights, ensuring faster and easier customer satisfaction. These attempts have resulted in Vietnam Airlines being honoured as a “5-star international airline” (2023) by The Airline Passenger Experience Association.

As a crucial link in Ogilvy’s global communication network, trusted by many partners and brands in Vietnam and internationally, T&A Ogilvy possesses outstanding creative strengths and a deep understanding of domestic as well as regional media operation trends. T&A Ogilvy has been awarded Agency of the Year for three consecutive years by Magazine Campaign Asia for the application of technology and data science in effective communication campaigns. Additionally, T&A Ogilvy stands out with exclusive solutions like Top One Studio, the all-in-one product for brands and creators, and the Creative Center for Ogilvy in Asia.

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