advertising

Hanoi to ease socio-cultural sector concerns

August 20, 2024 | 10:28

Hanoi People's Committee held a dialogue conference to address obstacles for businesses in the socio-cultural sector on August 16.

Vietnam Airlines signs global communications deal with T&A Ogilvy

March 27, 2024 | 10:17

Vietnam Airlines has signed an agreement with T&A Ogilvy as its global communication partners for 2024-2025 period to run advertising campaigns.

DoubleVerify report spotlights Vietnam in APAC's digital advertising surge

February 28, 2024 | 09:03

DoubleVerify, a digital media measurement, analytics and data company, unveiled key findings from its latest report on February 27 regarding media quality and performance drives.

AI: unstoppable trend of the future

November 09, 2023 | 09:36

MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc at MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26.

The growth of business messaging: how it’s improving business performance in Vietnam

August 10, 2023 | 16:20

People and businesses have been communicating for years, mainly through face-to-face communication. But technology has changed all of that, including where and how people and businesses communicate.

Enforcing robust advertising legislation in Vietnam

April 06, 2023 | 15:00

Not an exaggeration as the saying seems to be, digital advertising produces a turbocharged effect on the rise of the modern internet. Algorithmically targeted programmatic advertising not only drives innovations but also democratises opportunities for companies wishing to reach diverse population demographics. Cross-border advertising services are thus increasingly offered to anyone who aims to achieve mass persuasion and scale up globally.

Social media mainstays face robust ad penalties

December 05, 2022 | 09:00

Facebook, YouTube, and other violators of transnational advertising rules in Vietnam are expected to face stronger punishments under new rules.

Infobip helps Vietnamese businesses accelerate digital transformation and e-commerce adoption

January 17, 2022 | 08:49

Pham Gia Dan, business development director of Infobip shared his insights with VIR’s Thanh Van into the Vietnamese market and Infobip’s solutions to the local businesses.

5S Media triumphant at SME100 Fast Moving Companies Awards 2021

December 31, 2021 | 16:41

5S Consulting and Media Co., Ltd. (5S Media) has been honoured among the winners of SME100 Fast Moving Companies Awards 2021 in Ho Chi Minh City.

Bayer Vietnam's animation movie scoops up three MMA SMARTIES Awards

November 23, 2021 | 17:08

Bayer Vietnam won three awards for its animation movie "Battle of PO" including the Gold award at the Mobile Marketing Association SMARTIES APAC Awards 2021.

Crafting balanced treatment in cross-border advertising

September 22, 2021 | 19:17

To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP on July, which took effect on September 15. Thai Gia Han, junior associate at Indochine Counsel, pores over the new conditions applicable to digital advertising in Vietnam and how these impact those who provide cross-border advertising services.