DoubleVerify report spotlights Vietnam in APAC's digital advertising surge

DoubleVerify report spotlights Vietnam in APAC's digital advertising surge

DoubleVerify, a digital media measurement, analytics and data company, unveiled key findings from its latest report on February 27 regarding media quality and performance drives.
AI: unstoppable trend of the future

AI: unstoppable trend of the future

MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc at MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26.
The growth of business messaging: how it’s improving business performance in Vietnam

The growth of business messaging: how it’s improving business performance in Vietnam

People and businesses have been communicating for years, mainly through face-to-face communication. But technology has changed all of that, including where and how people and businesses communicate.
Enforcing robust advertising legislation in Vietnam

Enforcing robust advertising legislation in Vietnam

Not an exaggeration as the saying seems to be, digital advertising produces a turbocharged effect on the rise of the modern internet. Algorithmically targeted programmatic advertising not only drives innovations but also democratises opportunities for companies wishing to reach diverse population demographics. Cross-border advertising services are thus increasingly offered to anyone who aims to achieve mass persuasion and scale up globally.
Social media mainstays face robust ad penalties

Social media mainstays face robust ad penalties

Facebook, YouTube, and other violators of transnational advertising rules in Vietnam are expected to face stronger punishments under new rules.
Infobip helps Vietnamese businesses accelerate digital transformation and e-commerce adoption

Infobip helps Vietnamese businesses accelerate digital transformation and e-commerce adoption

Pham Gia Dan, business development director of Infobip shared his insights with VIR’s Thanh Van into the Vietnamese market and Infobip’s solutions to the local businesses.
5S Media triumphant at SME100 Fast Moving Companies Awards 2021

5S Media triumphant at SME100 Fast Moving Companies Awards 2021

5S Consulting and Media Co., Ltd. (5S Media) has been honoured among the winners of SME100 Fast Moving Companies Awards 2021 in Ho Chi Minh City.
Bayer Vietnam's animation movie scoops up three MMA SMARTIES Awards

Bayer Vietnam's animation movie scoops up three MMA SMARTIES Awards

Bayer Vietnam won three awards for its animation movie "Battle of PO" including the Gold award at the Mobile Marketing Association SMARTIES APAC Awards 2021.
Crafting balanced treatment in cross-border advertising

Crafting balanced treatment in cross-border advertising

To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP on July, which took effect on September 15. Thai Gia Han, junior associate at Indochine Counsel, pores over the new conditions applicable to digital advertising in Vietnam and how these impact those who provide cross-border advertising services.
Facebook and Google to face new rules on cross-border ads services from September

Facebook and Google to face new rules on cross-border ads services from September

Vietnam will tighten control over cross-border platforms providing advertisement services like Facebook and Google from September 15.
Grow more with less: Leverage digital touchpoints to thrive despite challenges

Grow more with less: Leverage digital touchpoints to thrive despite challenges

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.
T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

T&A Ogilvy placed as the first Digital/Specialist Agency in Vietnam, the Asia-Pacific, and the globe, according to the MMA SMARTIES Business Impact Index 2020.
Facebook sues Vietnamese group of four for online scams

Facebook sues Vietnamese group of four for online scams

Facebook has filed a legal action against a group of individuals in Vietnam who got users to compromise their own Facebook accounts and ran unauthorised ads.
Facebook commits to creating trustworthy platform with ads policy enforcement

Facebook commits to creating trustworthy platform with ads policy enforcement

Supriya Singh, Product Marketing manager, Business Integrity, Asia-Pacific at Facebook shared about the enforcement of Facebook’s ad policies in Vietnam.
Vietnam: Tax duty to be obligatory for Google, Facebook soon

Vietnam: Tax duty to be obligatory for Google, Facebook soon

Google and Facebook will have to perform their tax duty and take responsibility for content verification of cross-border advertising services in Vietnam.
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