Crafting balanced treatment in cross-border advertising

Crafting balanced treatment in cross-border advertising

To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP on July, which took effect on September 15. Thai Gia Han, junior associate at Indochine Counsel, pores over the new conditions applicable to digital advertising in Vietnam and how these impact those who provide cross-border advertising services.
Facebook and Google to face new rules on cross-border ads services from September

Facebook and Google to face new rules on cross-border ads services from September

Vietnam will tighten control over cross-border platforms providing advertisement services like Facebook and Google from September 15.
Grow more with less: Leverage digital touchpoints to thrive despite challenges

Grow more with less: Leverage digital touchpoints to thrive despite challenges

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.
T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

T&A Ogilvy placed as the first Digital/Specialist Agency in Vietnam, the Asia-Pacific, and the globe, according to the MMA SMARTIES Business Impact Index 2020.
Facebook sues Vietnamese group of four for online scams

Facebook sues Vietnamese group of four for online scams

Facebook has filed a legal action against a group of individuals in Vietnam who got users to compromise their own Facebook accounts and ran unauthorised ads.
Facebook commits to creating trustworthy platform with ads policy enforcement

Facebook commits to creating trustworthy platform with ads policy enforcement

Supriya Singh, Product Marketing manager, Business Integrity, Asia-Pacific at Facebook shared about the enforcement of Facebook’s ad policies in Vietnam.
Vietnam: Tax duty to be obligatory for Google, Facebook soon

Vietnam: Tax duty to be obligatory for Google, Facebook soon

Google and Facebook will have to perform their tax duty and take responsibility for content verification of cross-border advertising services in Vietnam.
Flummoxed Facebook braces for an advertising revolution

Flummoxed Facebook braces for an advertising revolution

A growing wave of global corporations pulling advertisements from Facebook has expanded to other digital advertising and traditional platforms as they aim to protect their labels in the midst of pandemic cost-cutting.
Bank accounts of local advertisers to be drained for Facebook and Google tax arrears

Bank accounts of local advertisers to be drained for Facebook and Google tax arrears 1

Dozens of thousands of local advertisers of Facebook and Google are on edge since the Law on Tax Administration has come into force on July 1.
Coc Coc enhances browsing experience with new ad filtering feature

Coc Coc enhances browsing experience with new ad filtering feature

Coc Coc has teamed up with the creator of AdBlockPlus to develop an ad filtering feature to maximise user protection from the nuisance of intrusive ads.
SMEs kick up big fuss for Facebook

SMEs kick up big fuss for Facebook

Following the lead of heavyweight corporations, nearly eight million SMEs – Facebook’s main advertiser base – are considering pulling their advertisements.
Social media ad boycott blows $56 billion of Facebook market valuation

Social media ad boycott blows $56 billion of Facebook market valuation

Facebook has lost $56 billion of its market value after news of a boycott by hundreds of global brands came to light.
Facebook and Google report downturns in advertising revenue due to COVID-19

Facebook and Google report downturns in advertising revenue due to COVID-19

The sudden increase in user numbers during COVID-19 did not benefit Facebook and Google as expected, and forecasts remain bleak for the second quarter.
Local platform’s work cut out to reinvent social networking

Local platform’s work cut out to reinvent social networking

Vietnamese-made social networks are struggling to regain the Vietnamese advertising market from giants Facebook and YouTube. However, to this end, they must solve a myriad of issues, including finding a completely new take on social networking itself.
Press alliance may trump Facebook and Google

Press alliance may trump Facebook and Google

To help local press escape the grips of Facebook and Google in advertising, the MIC and Yeah1 organised a workshop on launching the Appnews Vietnam application.
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