On January 11, TCP Vietnam signed a cooperation agreement with the Vietnam Students' Association to sponsor the Vietnam University Games (VUG).
Under the agreement, TCP Vietnam and its brands Red Bull and Warrior will sponsor the VUG tournament from 2023 to 2027, covering the organisation's costs and providing products for all competitions.
With the sponsorship of TCP Vietnam, the tournament will be expanded to six sports in the 2023 season. Besides indoor football, combat jumping, and running, students will compete in 3v3 basketball, e-sports, and 11-a-side football.
The VUG, organised by the Vietnam Students' Association, has been around for a decade, becoming a healthy playground and attracting many students.
In the 2013–2022 period, 408 universities, colleges, and academies participated in the competition with 18,500 athletes and over 2 million spectators. VUG is among the top 10 most exciting events on social networking platforms. The competition also garners nearly three million online interactions and 15 million TV viewers each year.
The VUG has gradually grown to become a semi-professional sports tournament with a series of events that capture the interest of students and the community each school year.
Nguyen Thanh Huan, country director of TCP Vietnam said, "The VUG is the largest and most prestigious sports tournament for the young and students in Vietnam. The motto of 'playing hard and having fun' is consistent with the Warrior spirit. We believe the journey to accompany the tournament will bring much joy and many memorable moments for young people."
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