Muong Thanh Tet preserves authentic identity

Muong Thanh Tet 2025 marks a new milestone for Muong Thanh Group. This unique celebration represents a crystallisation of the cultural essence of diverse ethnic groups from the highlands, creatively and wholeheartedly reimagined by Muong Thanh Group.

It is a distinctive gift offered to visitors of the hotel chain, serving as a bridge to connect travellers to Vietnamese culture, and is a testament to the vision of a brand that is deeply committed to preserving and spreading the cultural values of a community.

Traditional ethnic dance

Stepping into the group's 61 hotels, visitors will feel as though they have entered a cultural space rich with the charm of the northwest highlands. Pure white flowers will accentuate the vivid backdrop of brocade fabrics, graceful Xoe and Sap dances, and hearty laughter from the traditional "nem con" (ball-throwing) game. All will come together to create a lively and captivating picture of Muong Thanh Tet.

Guests will have the chance to savour highland specialities such as aromatic five-colour sticky rice, smoked buffalo meat, fragrant Pa Pinh Top (grilled stream fish), and rich, tender local pork, among others. Each dish carries its own unique flavour and story, enriching the cultural experience for visitors.

While still deeply honouring the cultural identity of Vietnam’s ethnic groups, this year’s Muong Thanh Tet also reflects an alignment with modern trends; an integration without losing its essence. This demonstrates a determination to maintain its position as the "largest private hotel chain in Indochina" with a spirit of independence and unity, ensuring the Muong Thanh brand retains its distinct and unique character.

Muong Thanh Tet is not only a celebration of the iconic beauty of the northwest mountains and forests, but also a bold affirmation of the Muong Thanh Group’s relentless ambition to rise. Like the ban flower, which braves the mist and cold winds to bloom proudly, the group has overcome all challenges to assert its position and spread beautiful cultural values across the nation and to international friends.

Muong Thanh-Dream Vacation awards honor over 100 young artists The award ceremony for the third season of the Travel with Muong Thanh - Dream Vacation painting contest was held at Muong Thanh Grand Hanoi Hotel on August 24, demonstrating support for the younger generation and the arts by awarding over 170 prizes to authors and clubs.

Muong Thanh group grants Dream Vacation An award ceremony was held for the third season of the Travel with Muong Thanh - Dream Vacation painting contest at Muong Thanh Grand Hanoi Hotel on August 24.

Indulge in nature at Muong Thanh Holiday Moc Chau Muong Thanh Holiday Moc Chau Hotel offers an ideal combination of natural beauty and luxurious comfort for visitors seeking to explore the pristine landscapes of Moc Chau.

Muong Thanh Group brings Christmas cheer with new offerings Muong Thanh Group has launched its annual Christmas promotion across its 61 hotels in Vietnam, aiming to spread love and inspire sharing through the theme “Send a wish, receive a miracle”.