MM Mega Market launches initiative to collaborate with pig farmers

As a pioneer in building and developing a safe, closed, and sustainable food supply chain with the From Farm to Fork model, MM Mega Market currently operates five direct sourcing platforms in key agricultural areas. These include Da Lat for vegetables, Can Tho for fish, Dong Nai and Hanoi for pork, and Tien Giang for fruit.

Among these, MM Mega Market Vietnam's We Are Fresh clean pork private label has partnered with over 200 farmers and cooperatives from the country's two large-scale pork production regions that deliver 30 tons of fresh pork to the domestic market daily. It has consistently been the top choice for hotels, restaurants, and canteens, as well as household customers.

Facing the situation of high feed ingredient prices that lead to high livestock costs, farmers' profits are very low, with some even operating at a loss.

Starting on February 24, MM Mega Market Vietnam will implement a shocking price programme for its We are Fresh private label pork products in an effort to promote consumption and increase purchasing power for consumers.

This highlights the company's commitment to sharing to ensure full output for farmers and instilling trust in them so they can focus on production while applying the VietGap standard to raise herds, enhance livestock productivity, and generate stable incomes.

Having had a presence on the market for six years, pork products under MM's We Are Fresh brand have earned the trust of millions of Vietnamese consumers who prioritise clean, safe, and healthy food. From the collaboration with livestock groups, MM enforces rigorous criteria such as requiring VietGAP certification, ensuring a safe breeding environment, and maintaining environmental standards.

In particular, MM's highly skilled agronomists provide continuous support and guidance to farmers, offering advice on best practices for dairy farming, livestock management, breeding and selection, disease prevention, and traceability procedures.

MM uses specialised refrigerated trucks with temperature monitoring equipment during transportation to ensure that the pork is preserved from 0-4 degrees Celsius in a continuous cold supply chain to maintain the safety and taste of the meat. The finished products are packaged properly, with each unit having a traceability stamp and QR code.

This scheme will be implemented throughout the entire MM Mega Market system nationwide, with prices starting at VND79,000 ($3.32) per kg in the south and central regions and VND89,000 ($3.74) per kg in the north.

During these challenging times, MM Mega Market Vietnam is not only supporting pig farmers, it is also proactively promoting the consumption of agricultural products from the Mekong Delta region at non-profit prices. For instance, red-fleshed dragon fruit is being sold at VND19,000 (80 US cents) per kg and oranges at VND10,800 (45 US cents) per kg.

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