Korea’s leading hospitality corporation The Shilla to foray into Vietnam

May 21, 2020 | 11:29
The Shilla Hotels & Resorts sets to expand its first footprint in Vietnam with the debut of its maiden brand Shilla Monogram in the Central Coast this late June.
koreas leading hospitality corporation the shilla to foray into vietnam next month
The main building of Shilla Monogram Quangnam Danang

As part of its global expansion plan, The Shilla Hotels & Resorts has introduced Shilla Monogram – an upper-upscale brand – fulfilling its three-line hotel brand system: The Shilla (luxury), Shilla Monogram (upper-upscale), and Shilla Stay (upscale).

Its first upper-upscale property – Shilla Monogram Quangnam Danangwill be opened atop the tranquil sandy beachfront between Danang city and the UNESCO World Heritage town of Hoi An in Quang Nam province on June 26, 2020.

Starting with Danang, The Shilla Hotels & Resorts is planning to enter about 10 foreign cities in the US, Indonesia, and Vietnam to become a Korean global hotel chain.

koreas leading hospitality corporation the shilla to foray into vietnam next month
Pool view from the Family Cabana at Shilla Monogram Quangnam Danang

Opened in March 1979, The Shilla Hotels & Resorts is part of South Korean tech titan Samsung Group. Since its establishment, it has been one of the growth engines of the South Korean service industry with pride and responsibility as “the face representing Samsung Group” and “the hotel representing Korea”.

Apart from hospitality investment, The Shilla operates a number of duty-free stores in South Korean and foreign airports, including venues at three of Asia’s busiest airports: Singapore’s Changi Airport, Hong Kong International Airport, and Incheon International Airport.

Shilla Monogram Quangnam Danang promises premium hotel experiences

Shilla’s portfolio of hotels and resorts in Korea nurtured through 41 years includes The Shilla Seoul and The Shilla Jeju for the luxury market and 12 Shilla Stay properties for the upscale market.

Shilla Monogram Quangnam Danang, the first and flagship property established under the Shilla Monogram brand, is the first resort of this leading Korean hotel group in Vietnam.

It is developed in tandem with Vietnamese partner TCG Land, a reputable Vietnamese real estate and construction corporation under a hotel management agreement. This collaboration seeks to elevate the expertise of The Shilla in hotel set-up and operation and that of TCG Land in construction and investment.

koreas leading hospitality corporation the shilla to foray into vietnam next month
The Adult Pool at Shilla Monogram Quangnam Danang

Shilla Monogram Quangnam Danang is set on a perfect location by the tranquil sandy beach between Danang city and the UNESCO World Heritage town of Hoi An – a mere 20-minute drive from the two top travelling destinations for international and domestic visitors.

The resort boasts 309 rooms with one luxury beachfront Monogram Villa; four outdoor pools catering for families and couples; as well as two restaurants and two bars serving world-class international gastronomy in truly distinctive settings designed and inspired by experienced executive chefs from The Shilla and talented Vietnamese chefs.

Targeting the burgeoning number of domestic holidaymakers, this life-style resort promises to deliver premium hotel experiences with an eye for detail as a new leisure style in Vietnam’s central region.

Open in late June, after the COVID-19 pandemic, Shilla Monogram Quangnam Danang has made every effort to foster scrupulous hygiene in each step of its operations with genuine care to ensure a virus-free environment for guests. More hand sanitiser stations, temperature checkpoints have been set up, while all resort associates are required to wear protective facemasks and virtual assistance has been made available for guests as Shilla Monogram’s new standards.

By Nguyen Thuc

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