Italian Design Day targets sustainable creations

Special models present designs honouring the cultural exchange between Vietnam and Italy in an event last year.

Accordingly, they joined a workshop held late last week in Hanoi to discuss sustainable designs and future architecture.

The event gathered many experts such as Italian Design Ambassador to Vietnam Aldo Colonetti, technician Luca Paioletti from the Ghella Construction Company, architect Duong Binh Thai from Exposure Architects Company and architect Takashi Niwa from the Vo Trong Nghia Architects Company.

Under the framework of Italian Design Day, a fashion show and workshop on creating a sustainable and environment-friendly fashion industry will take place on March 17-19 in Hanoi. Vietnamese and Italian designers will join the event.

The activities are part of an initiative of the Italian Ministry of Foreign Affairs and International Co-operation. Italian Design Day celebrates the globally acknowledged leadership of the “Made in Italy” label.

In 100 locations around the world, 100 “ambassadors” of Italian culture (designers, entrepreneurs, journalists and critics, as well as communicators and teachers) will participate in a panel discussion on Italian design’s unique blend of factors, both material and immaterial, which have retained their distinctive features through the centuries despite a major overhaul by communications and mobility systems; creativity and originality; top-quality materials; and high-quality construction, as well as production processes that respect the environment, workers and end users and the highest quality packaging and advertising.

The culture of design in Italy began during the Renaissance and developed due to the influence of the schools of industrial design and artistic trends and followed diverse and innovative flows linked to territories and entrepreneurship. After World War II, Italian design symbolised the country’s economic growth and became the leading element of Italy’s industrial production.