Fusion announces appointment of new COO

April 10, 2024 | 15:24

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Fusion Hotel Group has announced the appointment of David Roberts as its new COO, bringing on board a seasoned professional with some 20 years’ experience in the Asian hospitality sector at a time when the hotel group is significantly expanding its presence in the region.

Canadian-born Roberts joins the Vietnam-based team at Fusion from his previous base in Thailand where he spent nine years with Onyx Hospitality Group as vice-president, overseeing hotel openings, operations, and growth in the Southeast Asian market.

In his most recent role in Thailand, Roberts oversaw global development for Dusit International, where he focused on growth in Asia, the Middle East and Europe.

“David comes to us with a wealth of knowledge and experience in the industry,” said Peter Meyer, vice chairman/CEO of Lodgis Hospitality Holdings Pte. Ltd., the parent company of Fusion. “His appointment will enhance Fusion’s reputation as one of the world’s leading wellness-driven brands.”

Fusion currently manages 23 hotels and resorts in Vietnam and Thailand, three of which launched in the past 12 months: the 242-key Fusion Resort & Villas Danang; 238-key Fusion Suites Hanoi; and HIIVE Binh Duong, which made a brand debut focusing on business travellers.

“Wellness is becoming a central guest priority. At Fusion, it has been a part of who we are since our 2008 founding,” said Meyer. “We were the first in Vietnam to launch an all-inclusive spa concept, and we are dedicated to creating wellness-inspired lodging products geared to our guests' wellbeing and health, whether their travel is for pleasure or work.”

Fusion is a leader of wellness-inspired hospitality brands in Vietnam, managing 23 properties in Vietnam and Thailand and expanding to open new hotels and resorts in both countries.

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By Thai An

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