Fusion Hotel Group launches business hotel brand

September 22, 2023 | 14:16
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Fusion Hotel Group, Vietnam’s fully integrated hospitality and management company, has announced the launch of HIIVE.

The 172-room hotel – HIIVE by Fusion Binh Duong – is located in Vietnam-Singapore Industrial Park 1 in Thuan An of Binh Duong province.

Created for business travellers around industrial and logistic hubs, the hotel is near AEON Mall, Song Be Golf Resort, and just an hour from Ho Chi Minh City’s international airport.

Fusion Hotel Group launches new business hotel brand
The opening of HIIVE by Fusion Binh Duong will mark the new brand’s Southeast Asia debut

With interiors and facilities to support both work and leisure travel, the HIIVE hotel features spacious rooms for longer stays, flexible meeting rooms, coworking spaces, an all-day dining restaurant, a sports bar, a golf simulator, a 24-hour fitness centre, and guest laundry facilities on every floor.

“There has been a steady increase in foreign investment and business travel into Vietnam, with Binh Duong quickly emerging as a main manufacturing hub located just outside Ho Chi Minh City,” said Christopher Hur, president of Lodgis Hospitality, the parent company of Fusion.

“The strong growth in business travel and demand for international standards of service and accommodation makes HIIVE an ideal offering. We look to establish HIIVE as the preferred hotel for today's regional business traveller.”

The 11-floor property offers natural lighting and a design with contemporary colours. The hotel’s common areas are designed with a stylish industrial vibe, while rooms use softer and more neutral tones.

“In an era when the boundaries between work and play have become blurred, we wanted to create spaces that satisfy these two needs,” stated Peter Meyer, CEO of Lodgis and Fusion Hotel Group.

The hotel’s three meeting rooms feature whiteboard walls, flexible room layouts, and modern audio-visual technology. Meeting spaces vary in size, with the ability to host small groups with up to 100 people in the largest room. Coworking spaces range from intimate areas for quiet focus to communal spaces that encourage guest mingling.

Guests can opt to explore regional Vietnamese dishes at Zest Restaurant or the Dzo Dzo Sports Bar featuring large flat-screen TVs, a billiards table, dartboard, and a selection of craft beers, cocktails, and bar snacks.

The hotel also offers a state-of-the-art golf simulator with the option to play 72 acclaimed courses. Moreover, there is a modern 24-hour gym with cardio machines, weights, and yoga equipment.

Fusion Hotel Group launches new business hotel brand

The second hotel, HIIVE by Fusion Binh Duong New City (VSIP 2), is planned to open in Q1/2024

Five room categories are on offer at the hotel. The superior entry category features a plush king-size bed, an en-suite bathroom, and a dedicated working space.

The deluxe category makes up the majority of the rooms available and includes a living area. The premium deluxe version features a bathtub and a private balcony, and is ideal for long-stay guests, featuring a fully equipped kitchenette and a living room space.

Rooms will have energy management solutions that monitor, analyse, and automate the room environment, as well as reflective window coverings and heat-proofing to keep internal temperatures constant. Other standard HIIVE practices are LED lighting, water-efficient sanitary ware, and interior finishes of renewable materials.

“As Fusion continues to grow, sustainability remains paramount in all our new properties,” added Meyer. “Moreover, we’re standardising practices at all HIIVE hotels to manage and limit our local and long-term impact on the communities in which we operate.

“The installation of a centralised water filtration system with refill stations helps to eliminate plastic bottle waste and reduce operational costs, as well as enhance employee and guest health,” he added.

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By Thai An

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