Coc Coc enhances browsing experience with new ad filtering feature

Coc Coc is one of the most popular browsers in Vietnam

The ad filtering feature of Coc Coc, the second most popular web browser in Vietnam with nearly 18 per cent market share of browsers by access, helps users avoid many types of harmful content such as annoying ads, malware, and ad trackers.

As a result, technology users not only avoid ads that affect the browsing experience (such as expansion ads, pop-ups, and autoplay video ads) but also reduce the risk of privacy invasion or identity theft.

In addition, this new feature harmonises the interests of users and publishers as it allows users to only view high-quality and non-intrusive ads, while giving publishers an opportunity to make a profit.

To experience it, users only need to update the latest version of the browser on their device and select the filter mode best fitting their requirements (Standard or Strict mode). Users can add their favourite websites to the exception list to support content publishers.

“Ensuring safety and optimising the experience of Vietnamese internet users is always one of the foremost concerns of Coc Coc,” said Nguyen Vu Anh, deputy CEO of Coc Coc.

“By partnering with the world's leading ad filtering utility, Adblock Plus, we hope to bring Vietnamese users the best things on a safe and optimal network,” Anh added.

Eyeo Gmbh CEO Till Faida said, “Coc Coc’s ‘Vietnam first’ focus has made it one the most popular browsers in Vietnam and we are proud of this new partnership. In Vietnnam, as in our partnerships in other markets around the world, we see the same thing: users are reasonable and fair about the need to both reduce annoying, unproductive advertising while also supporting the publishers that make the web the rich experience it is.”

The co-operation with Adblock Plus is one of the great strides of Coc Coc to increase the level of user protection and balance publishers’ interests. It also shows Coc Coc’s ambition to “make Vietnamese people happier by using the full potential of the digital world.”