Beta Cinemas: Promoting a billion-dollar cinema franchise model in Vietnam

Beta Cinemas, a pioneering franchise chain in Asia and the first in Vietnam founded by entrepreneur Bui Quang Minh (Minh Beta), aims to offer quality cinema experiences to all Vietnamese people.

With a relatively moderate investment, one can own a standard screening room with contemporary design and cutting-edge technology

In 2020, the chain raised $8 million from a Japanese investment fund with a business valuation touching $43.4 million. This milestone is a testament to the charm of the cinema franchise model, as well as the capacity of Beta Cinemas’ leadership team.

With 15 theatres spread across the country, Beta Cinemas is conquering the mid-end market segment and growing strongly in several provinces and cities.

Low investment capital, quick recovery

According to founder Minh Beta, investments in a cluster of theatres in provinces and coastal areas brought higher efficiency as costs were only half of the large theatre brands. In addition, moderate ticket fares of about $2 will attract customers with low income, such as students. Beta Cinemas is also suitable for investors with a moderate budget, yet promising upbeat profit potential and the ability to quickly recoup investment capital after 3-5 years.

Depending on the size, location, and the number of screening rooms, each theatre cluster will have an initial investment cost of about $130,000.

Beta Cinema Quang Trung in Ho Chi Minh City was honoured in the world's leading architectural magazine Interior Design

In addition to the franchise, Beta Cinemas is also involved in the production of films with the latest project, Bookworm Beauty, which received support from GMM – Thailand's leading entertainment company, in the production stage.

In addition to a unique script and the two languages Vietnamese and Thai, the highlight of the film is the participation of popular Thai actor Korapat Kirdpan, participating in the special acting of NSX Minh Beta and the talents of Vietnam.

The unprecedented choice of aisles has helped Beta Cinemas make its very own mark on the market. The endurance through the epidemic season and the strong breakthrough is a testament to the affirmation of the quality, vision, and potential of the model.

In the forthcoming time, Beta Cinemas will continue to spread out to more locations, such as Phu Quoc, Vinh Long, and Lao Cai.

With its wealth of experience in cinema franchises and the companionship of a talented management team, Beta Cinemas has been deemed a suitable choice for investors who want to explore the cinema market in Vietnam in the coming time.