Tech support vital for recovering F&B industry

March 28, 2022 | 18:30
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On March 25 and 26, the F&B Franchise Fair MakanSingapore, aimed at bringing F&B franchising opportunities from Singapore to Vietnam, has taken place virtually, offering new insights and chances for businesses in the burgeoning sector.
Technology application contribute to F&B industry recovery and growth
Food delivery apps have seen a rise in usage during the pandemic. Photo: Le Toan

The event featured over 10 leading industry experts, including a keynote from Nguyen Phi Van, chairwoman of Angel Investment Network; Ken Atkinson, vice chairman of Vietnam Tourism Advisory Board; Asif Mehrudeen, founder & CEO of AHM Lifestyles; Jinwoo Song, CEO of Baemin Vietnam; Michael Lin, CEO of Pizza Hut Vietnam; and Peter Cuong Franklin, chef & founder of Anan Saigon.

In today's rapidly evolving digital age, technology seems a prerequisite for the long-term and sustainable growth of businesses.

This is especially true for businesses in the F&B segment as they have been faced with significant impacts during the pandemic. Technology is used by businesses as a solution for revenue growth and customers attraction.

“Back when tech applications were not popular, F&B businesses had a hard time trying to figure out optimal rental spaces, human resources, and advertisement. With today's many tech platforms like Baemin, businesses can easily approach potential customers, reduce fixed costs, and explore many potential opportunities for their development,” said Song.

“Instead of having to spend a huge budget for rental spaces to get prime locations to attract more customers, tech has helped F&B businesses explore modern approaches through new features to optimise operations and save costs while improving the speed and quality of delivery services through intermediary riders who are professionally trained.”

According to the latest survey by Q&Me conducted by the end of 2021, 75 per cent of respondents used online food delivery services, and 24 per cent of them were first users due to the pandemic.

“Vietnamese users do not have a fixed type of orders such as Korean or Japanese food, they always want to taste something different than before and want to explore different types of cuisines through each order. Therefore, Baemin has introduced a new icon on the application called Baemin Picks, which helps present new and unique dishes so that users can discover and satisfy their appetite for food from diverse cuisines,” added Song.

By Nguyen Huong

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