Ao dai designs draw attention at fashion week in London

February 20, 2023 | 10:19

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Fifty Vietnamese Ao dai (long gown) sets of Love Collection brand for both adults and children opened Segment ONE of the House of iKons Fashion Week 2023 on February 18, drawing the attention from not only designers but also fashion magazines in the United Kingdom (UK).

Ao dai designs draw attention at fashion week in London

Vietnamese Ao dai at House of iKons Fashion Week 2023 (Photo source: VNA)

London - Fifty Vietnamese Ao dai (long gown) sets of Love Collection brand for both adults and children opened Segment ONE of the House of iKons Fashion Week 2023 on February 18, drawing the attention from not only designers but also fashion magazines in the United Kingdom (UK).

The House of iKons Fashion Week is held within the framework of the prestigious London Fashion Week in February and September annually. This season attracted the participation of 500 models and 28 designers from various countries, including Vietnam, the US, Italy, Finland, the UK, Thailand and the Philippines.

Themed “Vietnam-UK Colours”, the collection, designed by Anna Hoang, is meant to celebrate the 50th anniversary of the establishment of the two countries’ diplomatic relations.

The 13-year-old designer uses patterns which are icons of the two countries such as lotus, Tudor rose, and famous destinations like Hanoi, Hoi An, Hue, London, Tower Bridge, and Big Ben.

Love Collection was founded in 2019 by the duo Anna Hoang and Emily Nguyen to honour and promote Vietnamese culture through the traditional costumes of Vietnamese women. With the name Love Collection, the designers wish to spread and inspire love globally.

The collection will be shown at a fundraising event for UNICEF and the Southeast and East Asian Centre (SEEAC) at St Andrews university on February 23.

Hanoi Tourism Ao Dai Festival 2022 taking place

The Hanoi Tourism Ao Dai Festival 2022 will take place at Hoan Kiem Lake's pedestrian streets from December 2-4 with a series of unique activities and events.

Traditional costumes revived for the festive season

After being seemingly forgotten for a time, handmade traditional ao dai are making a comeback as a way for the young generation to express respect and honour with the traditional cultural values of the nation.

Preserving cultural quintessence

With the opportunity to promote traditional cultural values, Dang Thi Ngoc Han has demonstrated her seriousness and desire by pursuing success in the fashion industry and building her own ao dai brand.

Bringing ancient inspiration to modern life

Tsafari’s ao dai collection is one of the most long-awaited ones for both local and foreign women in Vietnam. Founder and creative director Ho Tran Da Thao shared with VIR’s Duc Hanh her passion for the centuries-old Vietnamese carving art that helps her create a unique and elegant collection of shoes, bags, and other items.

By VNA

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