AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi

August 01, 2022 | 12:37
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On July 31, AEON Vietnam launched the event series AEON Ekiden – a relay race for the whole family – to coincide with the Vietnam-Japan cultural festival at AEON Ha Dong.
AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi
AEON Ekiden attracted thousands of families and young people

AEON Ekiden is a part of the activities to mark the 10th anniversary of AEON Vietnam. The event started in Hanoi in July, continues in Binh Duong in August, and ends in Ho Chi Minh City in October.

Through these events, the company wants to express its gratitude to all customers, local communities, and stakeholders who have accompanied and supported AEON Vietnam over the past decade.

AEON's philosophy is to pursue peace, respect humanity, and contribute to local communities, always keeping the customer's point of view at its core.

In addition to the retailer's mission to consistently meet the ever-changing needs of people and bring peace of mind to customers, AEON Vietnam also aims to create shared values ​​with the local community for the goal of sustainable development through activities based on the three pillars of people, the environment, and society.

AEON Vietnam puts people at the core of sustainable development by always upholding, respecting, and focusing on developing human capital.

AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi
Tanaka Kosei, back office executive director of AEON Vietnam

Tanaka Kosei, back office executive director at AEON Vietnam said, “The AEON Ekiden Run is not only a sporting activity but also represents teamwork and the connection between people. This is the main message that AEON Vietnam wants to send through this activity."

"We wish to promote a healthy and happy lifestyle, as well as a spirit of cohesion in the local community and between Vietnam and Japan in general. This is also a sincere thank you to the local community. We could not have achieved what we have today without everyone's trust and support over the past 10 years," added Kosei.

The AEON Ekiden event consists of two main activities. A relay race in the morning and the Vietnam-Japan Cultural Festival in the afternoon.

AEON Ekiden promotes solidarity and healthy lifestyles

AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi

Ekiden is the name of a form of relay running in Japanese culture, expressing the spirit of solidarity and overcoming challenges for a common goal. At the relay point, the members will pass each other a Tasuki ribbon – a symbol of perseverance and solidarity. The image of the Tasuki symbolises the spirit of bringing people together in the local community.

The AEON Ekiden 2022 also aims to encourage physical training through sports while educating the younger generation on sustainable values ​​such as team spirit and a healthy lifestyle and enriching the experience of the local community through cultural activities in Vietnam and Japan.

The kick-off event in the series attracted thousands of attendees.

In Group A, each team consists of five members and at least one child (8-16 years old) and Group B is for teams over 16 years old. Each member completes 1.3km per person to conquer the 6.5km races.

Enriching the experience of the local community through the Vietnam-Japan Cultural Festival

AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi
The opening event in the activities to celebrate AEON Vietnam's 10th anniversary

Taking place on the same day as the AEON Ekiden relay race, the Vietnam-Japan Cultural Festival aims to promote the cohesion of the two cultures of Vietnam and Japan, thereby enriching the local community's experience through games, activities, and unique food stalls.

The cultural experience area attracts a large number of participants, with many traditional Japanese games such as Supa Boru Sukui (picking marbles), breaking mochi, Fukuwarai, and making sunshine dolls and To He – which are familiar to both Vietnam and Japan. During the festival, customers can also enjoy traditional Japanese performances such as Yosakoi Dances and Taiko Drum Dances.

AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi
The event will continue to take place at AEON Binh Duong on ​​August 21 and AEON Tan Phu in Ho Chi Minh City on October 2

The AEON Cosplay Expo 2022 taking place in the afternoon of the same day is an interesting playground for young people who enjoy cosplay. They can unleash their creativity and express their talents while immersing themselves in a community that shares the same passion.

AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi
AEON Cosplay Expo 2022" is an interesting playground for young people with a hobby of cosplay

The Ekiden 2022 event at AEON Ha Dong has brought the community in Hanoi interesting experiences and unique cultural and spiritual values. The event will continue to take place at AEON Binh Duong on ​​August 21 and AEON Tan Phu in Ho Chi Minh City on October 2.

To register for the AEON Ekiden events in Binh Duong and Ho Chi Minh City, please visit:

  • Binh Duong - AEON Binh Duong Canary: August 21
  • Ho Chi Minh City - AEON Tan Phu Celadon: October 2

By Thai An

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