AEON Group commits to Vietnam's retail market with appointment of new general director

Aeon Group has shown strong commitment to Vietnam's retail market with the appointment of a new general director

The change in senior personnel of AEON Vietnam this time is part of AEON Group's Organization Reform Strategy in the 2021 fiscal year. Specifically, the group will significantly improve its competitiveness and profitability through three strategies. The first is Digital shift, Regional shift, and Asia shift. The second is the reformation of its supply chain. The third is the reformation of group management, pursuing group synergy, and maximising corporate value.

AEON Group has always identified Vietnam as a key market in Asia. Accordingly, AEON will continue to accelerate the opening of regional shopping centres, neighbourhood shopping centres, specialty stores, and supermarkets to achieve rapid growth. In addition, the group will accelerate e-commerce segment to meet customers' increasing need for online consumption, especially in the context of the COVID-19 pandemic.

In addition, product research and development (R&D) will also be focused in order to increase the number of "Made in Vietnam" products, together with imported products only available at AEON to provide customers with a unique and wide range of products. It is necessary to reform and enhance the supply chain infrastructure as the driver of these targets.

In parallel, AEON Group will focus on the continuous reformation of group management that facilitates the pursuance of group synergy and maximises its corporate value.

With the above ambitions, AEON Group appointed Furusawa Yasuyuki as new general director of AEON Vietnam Co., Ltd. His predecessor Nishitohge Yasuo returned to Japan for a new assignment in AEON Group.

Furusawa Yasuyuki emphasised that, “In the coming time, I, together with the entire AEON Vietnam, will continue to make every effort to develop new models of retail business in pursuit of AEON Vietnam’s missions: to enrich Vietnamese people’s lifestyle, to contribute to local community and economic growth of Vietnam.”

Since the opening of the first shopping mall AEON Mall Tan Phu Celadon in 2014 till June 2021, AEON Vietnam has expanded its footprint in six provinces and cities nationwide, developed and operated three shopping malls, three general merchandise stores and supermarkets, 29 specialty stores, two supermarkets, AeonEshop e-commerce site, and AEON Regional Distribution Center in Ho Chi Minh City.