The campaign embraces Saigon Chill beer for young people combined with a fashion collection by designer Vo Cong Khanh held on Sunday, November 13.
A stage was set up in front of Ho Chi Minh City Theatre with a cool design in the 'hologram style.' Under a gentle breeze by the Saigon River, models performed a fashion show with different tones and fresh colours, representing Saigon Chill beer and bringing new experiences to beer lovers.
|“Walking on the Chill side" combines a fashion collection by designer Vo Cong Khanh |
Many artists, social network idols, and TikTok influencers loved by Vietnamese youth, such as Le Bong, Mlee, Zicky Lee, Blink Babe, Hoang Minh Hung, Andrea, and Miss World Vietnam Huynh Nguyen Mai Phuong and singer ST Son Thach turned up at the event.
The colourful night utilised vibrant music and modern space, attracting the public's attention as a new, unique, and colourful experience.
Venus Teoh Kim Wei, deputy general director of Marketing for SABECO, said the company was excited to launch the latest campaign ‘Happy Chill Year - Walking on the Chill side’ with a sneak preview of the collection ‘Chill Inside Out,' a collaboration with Vo Cong Khanh.
|“This campaign is a continuation of our recent summer campaign that aims to spread Chill spirit – ‘Chill’ to the fullest with an optimistic and positive attitude towards life in every situation whenever and wherever you are enjoying Bia Saigon Chill. There will be more activities coming to celebrate this festive season on the very last days of the year, and at the same time to rally everyone to welcome the new year 2023 with a positive ‘Chill’ spirit,” Wei said. |
Not only showcasing the collection of Saigon Chill Beer and designer Vo Cong Khanh, the event was also starting point for a series of activities of the campaign 'Happy Chill Year – Strive Chill, Open Chill Year' that will take place in all provinces and cities of Vietnam soon.
|Saigon Chill beer is the newest product in the portfolio of SABECO targeting the youth segment and has been well-received since its first launch in 2020 |
Saigon Chill beer is brewed using a minus 2 degree Celsius cold filtration process, which brings a refreshing and distinctive taste that is perfect for a relaxing and chill experience.
Vo Cong Khanh is known as the "Crazy artist of the Vietnamese fashion industry" for his many innovative and unique designs. He has been recognised for his creativity with many major awards in Vietnam and internationally and has participated in many leading fashion weeks.
|“I always keep in mind that fashion is not only to be worn but also reflects the messages of the times and the cultural trends of the people. So, I am very happy to cooperate with Bia Saigon Chill to bring a fresh and refreshing spirit into my work,” said Khanh. |
In this collaboration, Khanh will introduce 30 designs under the “Chill Inside Out” collection, inspired by the cheerful Chill spirit, with blue as the main colour, evoking a progressive, refreshing and extremely modern street style. In turn, the remaining 20 designs will be featured in the upcoming series of Bia Saigon Chill’s activities, leading into the New Year.
Immediately after the sneak preview event of this collection in Ho Chi Minh City, Bia Saigon Chill will start a series of activities from now until December 31 across key cities in Vietnam.
This includes a variety of exciting music shows, and unique fashion and entertainment activities that will bring Bia Saigon Chill’s colourful, refreshing and exciting experience.
With 147 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (SABECO) has established itself as one of Vietnam’s leading companies.
SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network of hundred thousand retailers nationwide. Its brands in Vietnam include Bia Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager and Bia Saigon Gold.
Its flagship brands Bia Saigon and Bia 333 have been consistently recognised for their outstanding quality by prestigious local and international organisations.
Most recently, it has received a Gold and Silver Medal at the Australia International Brewing Award 2020, and a Gold and Silver Medal at the Monde Selection Award 2021.
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SABECO's net sale and profit after tax reaped sweet fruits in the third quarter thanks to the resurgence of global tourism, increased consumer demand, improved production, and cost savings.
| ||SMARTIES Awards recognise Bia Saigon’s Tet 2022 campaign |
Rewarded for its efforts to deliver on strategy, growth and innovation for clients, Bia Saigon, the leading brand of Saigon Beer-Alcohol-Beverage Corporation (SABECO), brought home multiple successes at the SMARTIES Awards 2022.
| ||Bia Saigon Chill wins at Asia Beer Championship 2022 |
Asia Beer Championship 2022 gave awards to Bia Saigon, the leading brand of Saigon Beer-Alcohol-Beverage Corporation (SABECO), for its outstanding beers and its innovation to meet customer needs on October 28.
| ||SABECO reaps rewards with Q3 results |
Saigon Beer-Alcohol-Beverage Company is demonstrating its strategic vision with good preparation and effective cash flow management, bringing it more benefits in the context of many businesses facing cash flow scarcity.