Saigon Beer-Alcohol-Beverage JSC (Sabeco) has announced that it will contribute a minimum of VND1 billion ($435,000) to relief initiatives for typhoon and flood victims in Central Vietnam as part of its on-going Rise for Vietnam relay.
|Sabeco will turn part of the funds mobilised through its Rise for Vietnam relay to support the victims of natural disasters in Central Vietnam |
“As our relay makes its way across Vietnam, we witnessed first-hand the devastating effects of the recent typhoon and flooding in Central Vietnam, and felt that we need to respond to this urgent need,” said Bennett Neo, general director of Sabeco. “With our partner, the Vietnam General Confederation of Labour (VGCL), we jointly came up with the decision to set aside and allocate a part of the funds to be raised for Central Vietnam relief efforts.”
Sabeco also indicated that the contribution to Central Vietnam relief efforts may increase to up to 25 per cent of the funds raised, depending on further assessment of the affected areas and the needs of its residents.
“We would like to encourage the public to further support the relay and our runners by continuing to donate to our fund-raising activity,” shared Neo. “Apart from helping workers affected by COVID-19, which is our primary objective, a part of their contribution will also assist those who have been affected by the recent incidents in Central Vietnam.”
He further added, “This additional cause is in the same spirit as our original objective, and further honors the Vietnamese spirit of resilience and unity to rise above challenges.”
The Rise for Vietnam Relay, which is part of Sabeco’s 145th anniversary celebrations, gathers more than 145 runners from all walks of life for a cross-country relay. It is divided into two major legs. The Heritage Relay, which spans 1,875 kilometers, runs from Ha Long to Ho Chi Minh City. The relay distance symbolises Sabeco’s establishment year in 1875 and honors its spirit of being a partner in Vietnam’s continuous rise as a nation for the past 145 years.
At Ho Chi Minh City, young runners, who represent the next generation, will continue the initiative with the Future Relay, a 145km journey from Ho Chi Minh City to Can Tho. This leg embodies Sabeco’s vision for the next 145 years.