SABECO brands win big at 2024 International Beer Cup

The International Beer Cup is Japan’s largest international beer competition

The honours included gold for Saigon Export Premium, silver for Saigon Chill, and a bronze for Bia 333.

The International Beer Cup is Japan’s largest international beer competition and provides a valuable opportunity for companies to compete and gain brand awareness among one of the leading export markets for American craft beer.

The mission of the event is to generate greater consumer awareness around the world about the quality and diversity of various beers of the world. Traditionally, most beers in the competition have been registered by Japanese breweries but in 2023, the competition attracted over 1,200 entries from breweries in 17 countries.

According to the organiser, the global competition boasts qualified judges who bestow gold, silver, and bronze awards in 120 beer styles. This year, the event attracted more than 1,300 beers, evaluated by more than 90 judges from 25 countries or territories.

By utilising the best local ingredients, integrating the best production lines, and hiring the best artisans, SABECO has introduced popular products to the Vietnamese market. Through communication campaigns that promote interaction and useful messages, it has also accompanied and improved Vietnamese consumers' experiences and enjoyment.

Just a few months previously in August, SABECO and its products earned major awards for taste and quality as voted by experts at the 2024 World Beer Awards in the United Kingdom.

Bia Lac Viet was granted the title of 'World’s Best Light Lager', recognising it as the best beer with an ABV range of 2.6-4.5 per cent worldwide.

Bia Saigon Export Premium and Bia Saigon Special took silver medals, while Bia Lac Viet and Bia Saigon Export were honoured with gold medals and acknowledged as the best of their varieties in Vietnam.

The World Beer Awards, renowned for honouring exceptional beers from around the globe, received thousands of entries this year. Bia Lac Viet stood out in a highly competitive field, impressing judges with its balanced flavour, crispness, and refreshing character.

This was not the first time the company and its brands had recorded awards internationally. Last year, at the World Beer Championship, SABECO won four gold medals for its Bia Lac Viet Lager, Bia Saigon Limited Edition Gold Pilsner, Bia Saigon Lager, and Bia Saigon Export Lager. It also took home a silver medal each for Bia 333 Pale Lager, Bia Saigon Coffee Infused Lager, Bia Saigon Special Lager, and Bia Saigon Chill Lager.

SABECO has 26 breweries and 11 trading subsidiaries, and a distribution network consisting of hundreds of thousands of retailers nationwide. The company offers a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia Saigon Lager, Bia Saigon Chill, Bia Saigon Special, Bia Saigon Export, Bia Saigon Gold, and 333.