Muong Thanh Group campaign celebrates 70th anniversary of Dien Bien Phu Victory

Thirty years ago, Dien Bien Phu witnessed the establishment of the Muong Thanh brand, formerly Dien Bien No. 1 Construction Enterprise.

At that time, Muong Thanh Group made a significant contribution to the celebration of the 40th anniversary of the Dien Bien Phu Victory by launching the first Muong Thanh hotel in the locality. The hotel welcomed thousands of local and foreign tourists to join the celebration.

Every year, to mark the occasion of the historic Dien Bien Phu Victory (May 7, 1954), the Vietnamese people turn to Dien Bien to show gratitude to the heroes who sacrificed their lives for the nation. The world remembers Dien Bien Phu as a brilliant milestone and a great contribution to peace for mankind.

On this occasion, there is a surging number of local and international tourist arrivals to Dien Bien and Northweast provinces. To meet the rising demand for accommodation, Muong Thanh Group has mobilised resources to provide the best facilities and promotions for Muong Thanh Grand Dien Bien Phu Hotel. The group hopes to provide tourists with convenience as well as memorable experiences and feelings during their trip to Dien Bien.

Over 30 years. Muong Thanh has evolved from a single hotel in the remote Northwest region to a group with more than 60 hotels in both Vietnam and Laos. Going forward, the group will launch the Muong Thanh Luxury Dien Bien Hotel in Dien Bien to celebrate the 70th Dien Bien Phu Victory.

At the same time, the group kicks off a series of communication activities aimed at employees and the community, such as Muong Thanh Emulation Soldier, Unit determined to win, the Pride of Muong Thanh writing contest, and a Xoe Thai dance performance to honour the cultural heritage of the Thai people.

Besides this, many promotional programmes for customers are being deployed throughout the system in the Northwest region, such as Return to the Northwest,"Dien Bien Memories, and Flower Flag Week, offering discounts up to 70 per cent on booking.

There are also many activities, such as the incense offering ceremony at the martyrs' cemetery and visiting families of war invalids, martyrs, and people with meritorious service.

These initiatives are not only a testament to Muong Thanh Group's deep gratitude to the land of Dien Bien but also a reminder to the next generation about the tradition of preserving and honouring Vietnamese history, Vietnamese values, and the Vietnamese identity.

Muong Thanh Group has brought a desire to build the country in a new era, based on patriotic spirit.

When looking back at the historic Dien Bien Phu Victory, it is evident that Vietnam has undergone a miraculous change towards peace. The Dien Bien Phu Victory reminds us that we must strive to be worthy of our ancestors and worthy of the sacrifice of the previous generations.

The message of the campaign "Legend of Dien Bien Phu—Pride of Muong Thanh" is in line with the spirit of honouring the country's historical values.

At the same time, the message also shows Muong Thanh Group's efforts to promote its internal strength, strong solidarity, pioneering spirit, and determination to make breakthroughs in many fields such as construction, accommodation services, resorts, education, health, golf, and retail.

In the land of Dien Bien, the cradle of the Muong Thanh brand, Muong Thanh employees are motivated to maintain the spirit that is spreading from all parts of the country towards Dien Bien.

They aim to create "Serene Spaces, Sincere Emotions" with Vietnamese flavour and soul. This is an opportunity for Muong Thanh to leave a beautiful mark in the hearts of every domestic and international tourist who comes to Dien Bien.

It is also a symbol of the patriotic spirit that is encapsulated in every small action of the Muong Thanh Group and every Dien Bien citizen to spread love throughout the five continents and four seas like our ancestors did 70 years ago.

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