Meaningful activities of Sinh Con, Sinh Cha workshop in Binh Dinh province

Generali Vietnam handed hundreds of gift sets to all participating children, and 30 special in-cash and in-kind gift sets to local families in extreme hardship

The Sinh Con, Sinh Cha workshop in Binh Dinh facilitated discussions on three practical and useful parenting topics: making meals enjoyable and nutritious for the children; managing parenting anger to avoid hurting the children; and making plans to spend quality time with the children.

Discussed topics at the workshop are within the programme’s three main content pillars of intelligence, behaviours, and health of children from newborns to six years old.

The workshop was joined by Merited Artist Xuan Bac – The National Fund for Vietnamese Children (NFVC)’s goodwill ambassador as the workshop’s facilitator, as well as many volunteers who were Generali Vietnam’s staff and agents, and staff members from the NFVC, Binh Dinh Department of Labour, Invalids and Social Affairs and Quy Nhon kindergarten.

The parents pay due regard and actively join in activities of the Sinh Con, Sinh Cha programme

At the event, Generali Vietnam handed 250 gift sets to all participating children, 250 programme booklets to their parents and caregivers, as well as 30 special in-cash and in-kind gift sets to 30 local families in extreme hardship.

“The Sinh Con, Sinh Cha workshop in Binh Dinh continued to discuss important parenting topics many parents are still lacking in knowledge or may not pay due attention to,” said Tina Nguyen, Generali Vietnam CEO. “The enthusiastic atmosphere and overwhelming response from the participating parents, children, kindergarten teachers, and staff continues to motivate Generali Vietnam and the NFVC to put in greater efforts to scale up the programme.”

Le Tuyet Mai, deputy director of the NFVC remarked, “The NFVC is very fortunate to have been partnering with Generali Vietnam, who shares with us mutual passion and dedication towards the protection, care, education and comprehensive development of children. Standing out among the many community initiatives and programmes which Generali has sponsored, or partnered with us to develop and implement, Sinh Con, Sinh Cha is a very special programme that has brought about sustainable and positive impacts on the children, our country’s future generation.”

The Sinh Con, Sinh Cha programme received active support from volunteers from Generali Vietnam

To date, Sinh Con, Sinh Cha has reached out to more than 4,200 parents, children, kindergarten teachers, and staff via local workshops organised across Vietnam, and has garnered millions of views, interactions and positive comments via its sitcom series published on Generali Vietnam’s official Youtube channel as well as wide-ranging parenting content on its Facebook fanpage and Sinh Con, Sinh Cha parenting community group.

In December, the Generali Group pledged over EUR1 million ($1.07 million) in support for UNICEF’s Integrated Early Childhood Development Holistic Parenting project as well as the contribution of parenting materials and content from Sinh Con, Sinh Cha to this important project.

Generali Vietnam’s general agency director in Quy Nhon confers gift sets to participating children

In recognition of Sinh Con, Sinh Cha’s innovative approach and its sustainable impacts, Generali Vietnam has received diverse organisational and individual commendations from the Minister of Labour, Invalids and Social Affairs, recognising outstanding contributions to Vietnamese children’s well-being and protection, and the Saigon Times CSR certifications for outstanding community contributions consecutively in 2020 and 2021.