Generali Vietnam appoints new CEO

Generali Vietnam's new CEO Nguyen Phuong Anh

Prior to her appointment, which remains subject to approval by the local regulator, Nguyen Phuong Anh held various senior leadership roles in the life insurance and banking industries, including in retail banking, digital commerce, marketing, bancassurance, and corporate agency.

The new CEO possesses extensive technical and managerial expertise. Her market insights, coupled with strong leadership skills and a customer-centric mindset, are well suited to lead Generali Vietnam in pursuing a sustainable growth strategy and achieving the company’s ambition of becoming a 'Lifetime Partner' to its customers.

Jaime Anchustegui Melgarejo, CEO, Generali International said, “We are delighted to confirm Nguyen Phuong Anh’s appointment and have faith in her ability to further develop our plans and presence in Vietnam. Asia is a critical region, and we are committed to investing in our people to strengthen our leadership in accordance with our Lifetime Partner 24 strategy.”

“Congratulations to Nguyen Phuong Anh on her appointment as CEO of Generali Vietnam,” said Rob Leonardi, CEO, International Asia. “Her extensive experience and track record in Asia is fully aligned with the growth plans in Vietnam, and I’m confident that under her leadership our presence in this important market will continue to develop sustainably.”

“I am truly excited about this appointment by Generali Group,” said Nguyen Phuong Anh. “Our business in Vietnam has gone from strength to strength, and I’m looking forward to keeping this momentum and continuing to serve our valued customers here. As their Lifetime Partner, I’m eager to work with our teams to deliver the high standard of customer experience we’re known for.”

Generali is one of the largest global insurance and asset management providers.

Established in Vietnam in 2011, Generali Vietnam has quickly established itself as a top life insurer in the country with a strong focus on product development and customer experience.

With a diverse array of distribution channels and a nationwide network of more than 100 GenCasa (agency offices) and customer service centres, the company serves nearly 500,000 clients across the country.

Generali Vietnam launches campaign to support Vietnamese children In the Month of Action for Children 2023, Generali Vietnam Life Insurance Co., Ltd. has collaborated with the National Fund for Vietnamese Children (NFVC) to officially launch the “Suc khoe trao Minh – Truong moi trao Em” (Health for Us – School for Kids) fundraising campaign.

Generali Vietnam implements e-KYC, stepping up Transparent Insurance strategy From August 1, Italian-backed life insurer Generali Vietnam has applied mandatory electronic customer identification and authentication.

Generali maintains growth momentum with solid capital position Italian-backed insurer Generali Vietnam has released the financial statement of its parent company Generali Group for the first three quarters, showing a solid capital position.