High-end Hanoi hotels launch promotions

4-5 star hotels in Hanoi launch attractive promotions

On July 1, Hanoi Tourism Departmentcollaborated with hotels, Hanoi Tourism Corporation, media outlets, and communications agencies to launch the marketing campaign. The department urged hotels to focus on developing unique, quality products tailored to different customer segments, rather than relying solely on price as a competitive factor.

“In addition to offering attractive accommodation packages, we expect even greater participation and cooperation from tourism service businesses to stimulate demand and attract tourists and Hanoi residents to experience high-end hotel services in Hanoi. At the same time, we aim to form links and partnerships between regulatory agencies, associations, airlines, travel service companies, tourism accommodation facilities, transportation companies, destinations, and food, shopping, and entertainment service providers to create synergy in developing tourism products for the capital,” said Nguyen Hong Minh, deputy director of Hanoi Tourism Department.

This stimulus is part of Hanoi’s broader initiative to promote domestic tourism and enhance the city’s image. It aims to boost the brands of participating hotels and resorts while increasing room occupancy rates at 4-5-star hotels in the capital. The initiative is expected to offer an attractive experience for Hanoi residents during the summer of 2024 and for visitors during the special 70^th anniversary celebrations of the capital city.

On June 28, Hanoi Tourism Departmentheld a meeting on hotel stimulus programmes and promotional activities. Nguyen Hong Minh, deputy director of the department, stated that in 2024, Hanoi aims to welcome over 27 million visitors, an increase of 9.2 per cent from 2023. This includes over 5.5 million international tourists, with 3.8 million overnight stays, marking a 16.4 per cent increase from the previous year.

The city also targets 21.5 million domestic tourists, up 7.5 per cent from 2023. Total tourism revenue is expected to exceed VND109.4 trillion ($4.55 billion), a 28.2 per cent increase on-year. The average occupancy rate for accommodation facilities and hotels is projected to reach 62 per cent or higher, increasing 3 per cent from 2023.

2024 holds special significance, as it marks the 70^th anniversary of Hanoi’s liberation (October 10). The capital is aligning its efforts with the national domestic tourism stimulus programme to celebrate this anniversary. To attract domestic tourists, especially during the summer-autumn season of 2024 and the 70^th anniversary of the capital city’s liberation, the tourism department is collaborating with 4-5 star hotels, associations, and tourism businesses.

According to deputy director Minh, 4-5 star hotels in the area have been enticing tourists to Hanoi by offering product packages. These packages include price incentives, service combos, room-conference-transfer packages, dining-swimming combos, and service discount vouchers.

Notable offerings include the “Summer Indulgence Staycation” package from Hotel de l’Opera Hanoi, “City Staycation” and “Luxurious Afternoon Tea” from Sofitel Legend Metropole, and the “Happy Summer Holiday” package from Movenpick Living West Hanoi.

Hotel representatives showed their enthusiasm for the initiative and suggested ideas to tackle obstacles. JW Marriott, known for its green spaces, is focusing on family-oriented staycation packages. Hotel de l’Opera Hanoi emphasised its advantageous location near Hoan Kiem Lake and requested more frequent events in the area. Grand Vista Hotel is prioritizing short-stay combos, targeting weekend staycations.

Industry stakeholders suggested creating comprehensive tour packages that combine hotel stays with city tours, night experiences, and culinary adventures to increase the appeal for both domestic and international tourists. They also stressed the importance of effective marketing strategies to reach potential customers.

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