Germany’s Geuther to fuel boom of Vietnam’s mum and kid market

According to Grand View Research, the global kid furniture market size was valued at $38.82 billion in 2021 and is expected to expand at a compound annual growth rate of 18.9 per cent from 2022 to 2030.

In Southeast Asia, Vietnam is the country with the highest proportion of families with children, with 32 per cent of them having children aged 1-2 years old.

With the philosophy of making life with kids easy and carefree, Geuther provides a wide range of baby products from 0-6 years old, including baby beds, safety gates, high-chairs, playpens, seating sets, playing sets, and textiles and accessories.

Michel Bertsch, CEO of Geuther Vietnam said, “The mum and baby market is growing rapidly, and consumers have more and more demanding needs in their busy lives based on many sources of information. In Vietnam, the kid furniture market offers a lot of options for consumers on both online and offline channels. However, there are not many brands specialising in R&D for this industry. We want to fill in that gap by bringing to the market high-quality, safety-tested, beautifully-designed wooden products at fair prices.”

Geuther is one of the leading brands in Europe specialising in wooden kid's furniture and accessories. Well-known for putting safety first and following strict EU and American safety standards, Geuther expects to win Vietnamese hearts with a wide range of baby products made of natural solid wood and modern design that fit the needs and habits of young kids.

“With more than 140 years of experience in meeting the most demanding requirements of parents around the world, Geuther is proud to bring Vietnamese parents high-quality choices at a reasonable cost for all kid’s furniture and accessories. Geuther chooses Vietnam as the pioneer market in Southeast Asia after months of research and planning. With its legacy, Geuther expects to boost the market growth and add more benefits for Vietnamese consumers. In the near future, we hope to find more business opportunities and become a top-of-mind kid's furniture brand in the region,” Bertsch added.

Since 2016, Geuther Vietnam has been operating a production plant of 1.5-hectare factory in Binh Duong and employs 239 people.

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