First HIIVE hotel debuts in Vietnam

July 21, 2023 | 08:40
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Fusion Hotel Group, Vietnam’s fully integrated hospitality and management company, announces the launch of HIIVE Hotels. Created for business travelers around industrial and logistic hubs, the August opening of HIIVE Binh Duong will mark the brand’s Southeast Asia debut.
First HIIVE hotel debuts in Vietnam

The 172-room hotel – HIIVE Binh Duong – is located in the Vietnam Singapore Industrial Park 1 in Thuan An, Binh Duong. The hotel is near Aeon Mall, Song Be Golf Resort, and just an hour away from Ho Chi Minh City’s international airport.

With interiors and facilities to support both work and leisure travel, the hotel features spacious rooms for longer stays, flexible meeting rooms, co-working spaces, an all-day dining restaurant, a sports bar, a golf simulator, a 24-hour fitness centre, and guest laundry facilities on every floor.

“There has been a steady increase in foreign investment and business travel into Vietnam, with Binh Duong quickly emerging as a main manufacturing hub located just outside Ho Chi Minh City,” said Christopher Hur, president of Lodgis Hospitality Holdings Pte. Ltd.(“Lodgis”), the parent company of Fusion. “The strong growth in business travel and demand for international standards of service and accommodation makes the hotel an ideal offering. We are looking to establish the hotel as the preferred hotel for today's regional business traveller.”

This 11-floor property offers natural lighting and a design with contemporary colours. The hotel’s common areas are designed with a stylish industrial vibe, while rooms use softer and more neutral tones.

“In an era when the boundaries between work and play have become blurred, we wanted to create spaces that satisfy these two needs,” said Peter Meyer, CEO of Lodgis and Fusion Hotel Group.

First HIIVE hotel debuts in Vietnam

The hotel’s three meeting rooms feature whiteboard walls, flexible room layouts, and modern audiovisual technology. Meeting spaces vary in size, with the ability to host small groups with up to 100 people in the largest room. Co-working spaces range from intimate areas for quiet focus to communal spaces that encourage guest mingling.

Guests can opt to explore regional Vietnamese dishes at Zest Restaurant or the “Dzô Dzô” Sports Bar featuring large flat-screen TVs, a billiards table, dartboard, and a selection of craft beers, cocktails, and bar snacks.

The hotel also offers a state-of-the-art golf simulator with the option to play 72 acclaimed golf courses. Moreover, there is a modern 24-hour gym with cardio machines, weights, and yoga equipment.

Five room categories are on offer at the hotel. The entry category, Superior, is 26 sq.m and features a plush king-size bed, an en-suite bathroom, and a dedicated working space. The Deluxe category at 38 sq.m, comprises the majority of the rooms available and includes a living area. The premium deluxe version features a bathtub and a private balcony. The suites are 50 sq.m, making it ideal for long-stay guests, featuring a fully equipped kitchenette and a living room space.

Rooms will have energy management solutions that monitor, analyse, and automate the room environment, as well as reflective window coverings and heat-proofing to keep internal temperatures constant. Other standard practices at the hotel are LED lighting, water-efficient sanitary ware, and interior finishes of renewable materials.

“As Fusion continues to grow, sustainability remains paramount in all our new properties,” added Meyer. “Moreover, we’re standardising practices at all our hotels to manage and limit our local and long-term impact on the communities in which we operate.

“The installation of a centralised water filtration system with refill stations helps to eliminate plastic bottle waste and reduce operational costs, as well as enhance employee and guest health.”

The second hotel, HIIVE Binh Duong New City (VSIP 2), is planned to open in the first quarter of 2024.

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