Dak Nong kicks off second Vietnam Brocade Culture Festival

Ton Thi Ngoc Hanh, Vice Chairwomen of Dak Nong Province introduces the Brocade Cultural Festival

Following the success of its predecessor, the second Brocade Culture Festival under the theme “Culture and Tourism Festival – Oriental Quintessence” is about to take place from November 24 to 29. The festival’s programme aims to promote the values of the traditional brocade weaving culture of ethnic minorities, particularly those in the Central Highlands province of Dak Nong.

Ton Thi Ngoc Hanh, Vice Chairwoman of Dak Nong People’s Committee, said at the press conference to introduce the festival on November 10, “The festival offers an opportunity to preserve and celebrate the traditional cultural identities of ethnic minorities in Dak Nong and creates a space for cultural exchange with other ethnic groups from different regions of the country.”

Chairwoman Hanh also hopes that the festival will help the province to create favourable conditions for artisans and craftspeople of the local ethnic minorities, thereby promoting the region’s unique craft and possibly offering more income sources for locals. In addition, the chairwoman emphasised that the festival also aims at promoting the region and its products to domestic and foreign tourist.

The festival will be held on a national scale, including invited artists and actors of foreign countries who are mainly living and working in Ho Chi minh City and its surroundings. With nationals from countries like Laos, Cambodia, Indonesia, Philippines, Singapore, Malaysia, Japan, and South Korea, the festival promises to present local brocade culture to a wider audience.

In addition, the festival will see performances and showcased products from 14 Vietnamese provinces that have registered so far, including Ha Giang, Tuyen Quang, Cao Bang, and Tien Giang. This year’s Brocade Culture Festival will take place on Gia Nghia city’s Floating Island.

Miss "Ngoc Han" and Miss "Khanh Ngan Tourism" take a closer look at some of the brocade products

The festival’s main activities will include an official opening ceremony, which itself will integrate of the ceremony to receive the title of the UNESCO Global Geopark in Dak Nong, a large brocade exhibition, a cultural space that offers to experience Vietnamese brocade culture, and a brocade fashion show. Besides this, the festival’s organisers will aim to promote and call for investment in regional tourism and hold a conference to this end.

Dak Nong is the land of the M'Nong, Ma, Ede, and other ethnic minorities, each with their cultural identities and traditions. In the future, the province hopes to promote these minorities’ distinctive cultures and introduce them to domestic and foreign guests.

“Based on its unique geographical and cultural values, Dak Nong province has identified 44 destinations, forming three tourist routes under the theme “The Land of Melodies”, with which will hope to attract tourists and let them explore and experience to our unique province”, explained the province’s chairwoman.