Robert Bradley, CNN senior vice president, wishes that cooperation between CNN and Hanoi will be resumed to promote Hanoi's image and culture to the world.
During his visit to Hanoi last week, Robert Bradley, senior vice president of CNN, discussed the prospect of cooperation between the capital and the American television channel, with Nguyen Manh Quyen, Deputy Chairman of Hanoi People's Committee.
Chairman of the Vietnam National Administration of Tourism Nguyen Trung Khanh gifting a souvenir to Robert Bradley, senior vice president of CNN International. Photo: TITC
Bradley said CNN was a reliable TV channel with effective content to promote tourism, with several hundred million viewers per month on digital platforms. Vietnam is a potential market for tourism on CNN, especially the television channel, and Hanoi has coopered on many important achievements in promoting and introducing the capital to the international community.
However, the cooperation has been interrupted for more than two years due to the pandemic. Bradley said he wished that cooperation between the two sides would be resumed so that CNN could continue to bring the image, traditional values and long-standing culture of the country to friends around the world.
The CNN vice president emphasised that the travel trend of Europe and the United States had a high cultural element, coinciding with a time when Hanoi was strongly promoting tourism.
According to Nguyen Manh Quyen, Deputy Chairman of Hanoi People's Committee, before the pandemic, Hanoi and CNN had a very effective cooperation period.
"Through cooperation between CNN and Hanoi, thematic topics introducing tourism to Vietnam and the capital have been known and paid more attention by international friends," he said.
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Since Vietnam officially reopened its economy in mid-March, the number of domestic tourists has increased significantly, but the number of international visitors has not yet recovered to the same as before.
The vice chairman of the city said that Hanoi and CNN needed more in-depth assessments and forecast trends after the pandemic to have the necessary information to serve tourists in the future.
In addition to introducing the capital's tourism and cultural potential, Quyen said he hoped that CNN would continue to associate with other localities to create value chains and raise the image of Vietnam's tourism internationally.
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