CapitaLand commemorates 20th anniversary by unveiling “The Next 20” framework

November 24, 2020 | 09:00
As CapitaLand marks the 20th anniversary of its listing on the Singapore Exchange this month, the group is unveiling its new business transformation framework – “The Next 20” which is built on the three core tenets of People, Sustainability, and Digitalisation.

The framework supports CapitaLand’s vision of becoming a global real estate player as the group continues to invest in its three strategic growth businesses: development across asset classes in its core markets, and global expansion through its fund management and lodging platforms.

Group CEO of CapitaLand Lee Chee Koon, said: “As we reflect on CapitaLand’s first 20 years, we are taking this opportunity to reaffirm the company’s commitment to building a lasting business. The impact of COVID-19 is expected to adversely impact CapitaLand’s financial performance for 2020 but the group's fundamentals remain strong and our financial position continues to be resilient. Notwithstanding short-term challenges, we expect CapitaLand to emerge stronger from the COVID-19 crisis."

TN20 – People

CapitaLand aims to be a progressive employer of choice that empowers its people to realise their potential in a post-COVID-19 economy.

It is focused on growing talent and building its leadership pipeline, in addition to equipping staff with the capabilities, such as digital competency, required for the business of today and the future.

CapitaLand’s Building Capability Framework was launched in August 2019 to develop a competent, adaptable, and future-ready workforce, and about 90 per cent of CapitaLand employees in Singapore have attended at least one digital skills training.

This is supplemented by active programmes in attracting talent with the right competencies and recruiting promising young graduates for development to leadership positions.

Under the SGUnited Traineeships Programme and SGUnited Mid-Career Pathways Programme, CapitaLand has also committed to 90 job positions for fresh graduates and mid-career joiners, respectively.

capitaland commemorates 20th anniversary by unveiling the next 20 framework
A screenshot from CapitaLand’s virtual Learning CAREnival 2020, which encouraged staff to stay engaged and upskill themselves in the new normal

CapitaLand continues to support the next-generation workforce by partnering local universities to provide internships and work-study programmes for their students. It also collaborates to facilitate events that encourage learning, innovation, and adaptability.

TN20 – Sustainability

Through the eventual deployment of innovations identified from its inaugural CapitaLand Sustainability X Challenge, CapitaLand seeks to accelerate sustainability innovation and collaboration within the built environment to meet its sustainability goals set out in CapitaLand’s 2030 Sustainability Master Plan launched in October 2020.

Focusing on the three themes of building portfolio resilience and resource efficiency, enabling thriving and future-adaptive communities, and accelerating sustainability innovation and collaboration, CapitaLand’s Sustainability Master Plan builds upon the group’s sustainability achievements over the past 20 years to accelerate and amplify its sustainability efforts for the next 10 years till 2030.

Amid current and foreseeable challenges ahead, CapitaLand remains committed to supporting the communities where it operates.

To date, the group has contributed more than S$2 million ($1.48 million) in Singapore and over S$6 million ($4.44) globally to support local communities impacted by the pandemic.

More than 1,000 staff and community volunteers had been mobilised as part of employee volunteerism as well. For the group’s philanthropic efforts, CapitaLand has been conferred the “Organisation of Good” award, the highest honour in Singapore for giving to the community.

capitaland commemorates 20th anniversary by unveiling the next 20 framework
Lee Chee Koon, Group CEO of CapitaLand and Director of CapitaLand Hope Foundation, receiving the ‘Organisation of Good’ award from President Halimah Yacob at the President’s Volunteerism and Philanthropy Awards 2020 ceremony. Photo credit: National Volunteer & Philanthropy Centre.

TN20 – Digitalisation

CapitaLand is charting its way forward in digital and tech transformation to future-proof its business model.

Digital initiatives that drive progress and innovation to better meet customer needs are being accelerated.

Through fast-tracking its digitalisation strategy, CapitaLand goes beyond a mere brick-and-mortar landlord to one that empowers its tenants to grow their businesses sustainably in an omnichannel environment.

CapitaStar, the group’s digital retail ecosystem, has expanded its membership base to 13 million in Singapore and China.

Through data analytics, CapitaLand is able to work with its retailers to better customise shopping experiences that cater to shoppers’ preferences.

The group plans to leverage CapitaStar to drive cross-border online sales, eventually building a network of valuable B2C and B2B connections.

CapitaStar members in Singapore who are also members of Ascott Star Rewards (ASR) can seamlessly exchange their CapitaStar STAR$ for ASR points and vice versa via mobile apps – another way the group has strategically combined digital synergies across its businesses to bring greater value to its customers.

capitaland commemorates 20th anniversary by unveiling the next 20 framework
CapitaStar members in Singapore who are also Ascott Star Rewards (ASR) members can now exchange their CapitaStar STAR$ for ASR points and vice versa, enjoying the greater perks as a result of this strategic partnership

The Smart Urban Co-Innovation Lab, Southeast Asia’s first industry-led lab for smart cities solutions development, brings together leaders in the smart cities space to co-create and test innovations with local built environment and technology enterprises in a live environment at CapitaLand’s 5G-enabled Singapore Science Park.

CapitaLand, together with its industry partners, has committed up to S$10 million ($7.4 million) in the Lab as a start to catalyse the development and deployment of smart city solutions in Singapore and overseas.

Across its operations, CapitaLand is focusing on building key enablers that give its businesses a competitive edge amidst digital disruption such as using data analytics capabilities to enable faster data-driven decisions and using robots and sensors to boost work productivity.

CapitaLand Limited (CapitaLand) is one of Asia’s largest diversified real estate groups.

Headquartered and listed in Singapore, it owns and manages a global portfolio worth about S$133.3 billion (roughly $99.3 billion) as at 30 September 2020.

CapitaLand’s portfolio spans across diversified real estate classes which include commercial, retail; business park, industrial, and logistics; integrated development, urban development; as well as lodging and residential.

With a presence across more than 220 cities in over 30 countries, the group focuses on Singapore and China as its core markets, while it continues to expand in markets such as India, Vietnam, Australia, Europe, and the US.

By Bich Ngoc

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