One of the hottest global trends in the auto industry is the growing popularity of pickup trucks as lifestyle vehicles. In the US, several pickups are now the top-selling vehicles in the country’s luxury market and have become the vehicle of choice for celebrities.
Once the tool of choice for people whose business required heavy towing, payload, and off-roading, pickup trucks like the Ford Ranger have evolved into modern lifestyle vehicles that offer the same comfort and technologies as cars, but with the versatility and toughness to function as a workhorse, business partner, family vehicle, and anything in-between. Work or play, the modern pickup truck is the ultimate expression of independence and local enterprise.
“We can see the same trend happening in the Asia-Pacific,” said Gary Boes, enterprise product line manager, Global Compact Trucks, Ford Asia-Pacific. “Our customers appreciate the versatility of the Ranger and its ability to seamlessly transition from a daily work vehicle to a family weekend vehicle with its combination of stylish refinement and total capability backed by its Built Ford Tough credentials.”
Here are a few of the reasons why the Ford Ranger is the perfect vehicle to fit any lifestyle:
Tough when you need it
Whether you’re hauling equipment to an off-road job site or moving the family across town, the Ranger’s cutting edge 10-speed automatic transmission and refined 2.0L Bi-Turbo engine delivers all the power and torque you need to tackle most jobs.
With the Ranger’s 1.3 tonnes of maximum payload and 3,500 kilogramme towing capacity, you can carry everything from cylinder blocks to machinery, ATVs or camping equipment. And with its first-in-class Tailgate with Lift Assistance, Ford has made loading and unloading effortless.
To help you work smarter, the Ranger is loaded with technologies like Hill Launch Assist, which stops roll-back when starting or reversing uphill and a Traction Control System, which uses sensors to monitor each wheel for speed and slip and automatically apply brake or increase torque as needed to maximise grip and help avoid wheel spin.
Stylish and smart choice for any function
While you need a truck that can claw through mud and traverse flood waters, you also want something that cleans up nicely and looks as comfortable in the middle of the city as it does in the countryside. In the Ford Ranger, refined design appeal and power live together, in a beautiful face and tough body.
More than just a pretty face, the Ranger also has brains and comes equipped with state-of-the-art safety and entertainment technologies. With the Ranger’s voice-activated SYNC 3® infotainment system, you can easily join a conference call about next week’s project, talk to your kids while you’re stuck in traffic or just browse your favourite playlist, all while never taking your hands off the wheel and your eyes off the road.
To help reduce the risk of an accident or collision, the Ranger’s Pre-Collision Assist (AEB) with Pedestrian Detection technology can detect both vehicles and pedestrians and sends audible and visual warnings to alert you about an impending frontal collision. If you don’t react quickly enough, AEB will automatically apply the brakes to lessen the impact of a collision.
“Whether you’re a fruit farmer who needs a reliable work truck, an entrepreneur who loves road trips with the family or a mild-mannered accountant by day and thrill-seeker by night, Ford has a Ranger to fit your lifestyle,” added Boes.