Ford launches new dealership in southern Vietnam

The launching ceremony of the Tay Ninh Ford unit

Reaching Ford’s global standards, the new dealer in Hiep Tan commune, Hoa Thanh district in Tay Ninh province brings the number of Ford’s authorised dealers across Vietnam to a total of 36.

Oriented towards the ‘One Stop Shopping’ model, the Tay Ninh Ford unit is ready to provide customers with a full range of services for Ford cars, including selling brand new car units, exchanging used cars, and supplying parts with swift and flexible payment policies.

In addition, customers will be able to access financial consultancy as well as repair and maintenance services, among others.

Covering 3,200 square metres, Tay Ninh Ford sits on the trans-Asia route connecting Ho Chi Minh City and localities in the Mekong Delta, a pivotal economic region that features diverse fields of economy and accommodates a fast-growing auto market.

Valued at $2 million in total investment capital, the new dealer is adjacent to Binh Duong, Binh Phuoc, and Long An province, Ho Chi Minh City, and two provinces of the neighbouring Cambodia as well as Tay Ninh province’s Moc Bai international border crossing, so it expects to serve a crowded customer base.

The 800sq.m showroom at Tay Ninh Ford will lineup Ford Vietnam’s entire portfolio.

The 2,000sq.m-plus workshop space ensures receiving up to 60 cars for repair and maintenance per day.

“Ford Vietnam is overjoyed to welcome the Tay Ninh Ford unit as our 36^th dealership in the country. Ford dealers' commitment to improve quantity and quality, and especially the launch of Tay Ninh Ford today is a testament to Ford’s long-term commitment to investment and sustainable development in the Vietnamese market,” said Ford Vietnam CEO Pham Van Dung.

After 20 years of presence in Vietnam, Ford has grown into one of the leading car brands. Last year, Ford Vietnam reported sales of 28,588 car units, making up 10.5 per cent of the domestic market share.

Its Ranger, Transit, and EcoSport lines continued to lead the pickup, commercial, and small SUV segments for three consecutive years.

Ford’s upscale SUV line, the Explorer reported record sales in its segment only one year after debuting in Vietnam.

Earlier this month, the new Ford EcoSport was launched, promising to bring customers a compact, flexible, and smart SUV that matches perfectly to an urban lifestyle.