VTV Digital partners with Coc Coc to boost distribution of digital TV content

December 02, 2020 | 15:23
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VTV Digital and Coc Coc have signed an MoU today to distribute more television content to Vietnamese internet users through Coc Coc search engine, one of the most popular browsers in Vietnam.
vtv digital partners with coc coc to boost distribution of digital tv content
VTV Digital and Coc Coc are pooling their strengths to distribute digital TV content

Accordingly, VTV Digital plays the role of producer and supplier of quality and reliable content under the brand name of Vietnam Television. Meanwhile, Coc Coc, with its technological advantage, will develop a system to distribute these content on digital platforms. In addition, the two sides will provide information and promote each other's images and brands on their platforms.

Specifically, VTV Digital and Coc Coc will jointly research and develop products such as personalised video recommendations based on user preferences. The first feature will be integrated into the new tab of the Coc Coc browser. It will suggest the latest and most popular videos of VTV by topic of interest for users.

Second, they will tie up to provide official and timely information for users. Through the Coc Coc news reader, users will be able to access the official and hot news of VTV.

The third feature is an integrated live TV function. Users can also enjoy VTV's TV content through the playback feature right on Coc Coc browser.

Commenting on the partnership, journalist Le Quang Minh, director of VTV's digital digital content production and development center said, “With a view to renew digital content production, VTV Digital has looked for quality and reliable partners to distribute TV content on digital platforms. We see Coc Coc as such a partner which has 25 million internet users in Vietnam."

“We hope that with the outstanding strengths of both sides, the tie-up will bring the best user experience. The audience can easily access VTV’s rich content store on the digital platform," he said.

Dao Thu Phuong, deputy CEO of Coc Coc said, “In light of the partnership with VTV Digital, Coc Coc hopes to make good use of the available technology resources as well as the advantages of a leading domestic browser to distribute VTV’s huge store of attractive and reliable content to internet users nationwide. Hopefully, it will satisfy the information and entertainment needs of different groups of audiences. We expect that Coc Coc users will have the opportunity to access digital TV content in a more proactive way.”

To reach a higher goal, VTV Digital and Coc Coc hope to help each other build the first platform to promote the distribution of TV content, contributing to the nation's digital transformation.

By Thanh Van

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