Vietnam’s hospitality landscape poised for growth

What advice do you have for hotel operators in Vietnam to adapt to the evolving hospitality landscape?

Rati Romanadze, founder and managing director of management and consulting firm Aspecture Global

The future is very promising. Vietnam offers a wide range of hospitality and tourism opportunities with its beautiful landscapes, rich culture, delicious cuisine, and warm-hearted local people, all of which continue to attract numerous visitors to the country.

By embracing change and innovation while focusing on operational excellence and sustainable development, hotel operators will need to offer more personalised services, local experiences, and technological innovations. My advice to hotel owners and stakeholders is to remain adaptable and innovative. Stay attuned to market trends and prioritise sustainability. Investing in technology will also enhance operational efficiency and guest engagement.

Collaborating with experts like Aspecture Global can provide valuable insights and strategies that propel your business forward in this competitive environment. With the right partnerships and commitment, we can shape a better and more sustainable future for the hospitality industry in Vietnam.

With the rapid growth of Vietnam's tourism industry, what challenges do hotels in Vietnam face, and how can Aspecture Global support them in overcoming these obstacles?

The Vietnamese market is indeed experiencing significant growth and is expected to continue this trend through 2030. However, challenges persist. Hotels face intense competition, fluctuating tourist demands, and the pressing need to adopt sustainable practices.

Many establishments struggle to deliver exceptional customer service while remaining competitive. It's tricky to balance profitability with environmental responsibility. They must find ways to stand out in a crowded market.

Aspecture Global helps hotels navigate the challenges of the industry by working closely with hotel developers, investment groups, private owners, and operators to identify their unique strengths and weaknesses. Our comprehensive services include third-party hotel management, where we operate the property on behalf of stakeholders, as well as hospitality consulting services that encompass full hotel operational audits, revenue management, concept and strategy development, pre-opening, positioning/repositioning, and restructuring.

We also offer customisable service option packages that provide exceptional value to our partners. We assist hotels in developing tailored solutions that enhance their competitiveness while aligning with sustainable practices. This may involve staff training, effective resource allocation and management, and customer experience improvement strategies.

What is the significance behind the name Aspecture Global, and how does it reflect your mission in the hospitality industry?

Our name is derived from a blend of two words: 'Aspect' and 'Future', which together represent a forward-looking vision for the hospitality and tourism industry.

At Aspecture Global, we focus on hotel management, consulting, tourism development, and sustainable practices. Our goal is to enhance every aspect of hospitality operations and responsible tourism development.

Our comprehensive services help businesses adapt to market changes, improve their performance, become strong competitors, embrace innovation, and implement sustainable practices. We provide a complete set of services combining global experience with local expertise in hotel management, sustainability practices, and tourism development.

How does Aspecture Global incorporate sustainability into its services in Vietnam?

Sustainability is intrinsic to our mission. We partner with hotels to integrate eco-friendly practices across all operations through our comprehensive environmental management services. This includes enhancing energy efficiency, minimising waste, conserving water, and optimising purchasing and supply chains. We also assist in developing sustainable policies and provide targeted training to both staff and guests to raise awareness.

Our ultimate aim is to empower hotels not only to meet the growing expectations of environmentally conscious travellers, but also to significantly reduce their ecological footprint. By fostering community engagement and environmental stewardship, we contribute to a more sustainable tourism sector in Vietnam, ensuring that hotels can harmoniously thrive with both their surroundings and guests.

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